Made with real crocodiles : the use of anthropomorphism to promote product kinship in our youngest consumers
Year of publication: |
2013
|
---|---|
Authors: | Veer, Ekant |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 1/2, p. 195-206
|
Subject: | Anthropologie | Anthropology | Verkaufsförderung | Sales promotion | Jugendliche | Youth | Persönlichkeitspsychologie | Personality psychology | Konsumentenverhalten | Consumer behaviour |
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