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~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Australien"
~subject:"Brand management"
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Search: subject_exact:"Wahrnehmungspsychologie"
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Australien
Brand management
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44
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44
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15
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12
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12
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Journal of business ethics : JOBE
The journal of brand management : an international journal
Journal of business research : JBR
19
The journal of product & brand management
8
SpringerLink / Bücher
7
International journal of hospitality management
6
International journal of consumer studies
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
The international journal of human resource management
5
Journal of travel and tourism marketing
4
Journal of vacation marketing : an international journal
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
International journal of advertising : the review of marketing communications
3
Journal of marketing research : JMR
3
Research
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection / Business and Economics
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The international review of retail, distribution and consumer research
3
Theoretical and applied economics : GAER review
3
Bulletin / Reserve Bank of Australia
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft
2
Gabler Edition Wissenschaft / Innovatives Markenmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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International journal of advertising : the quarterly review of marketing communications
2
International journal of contemporary hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of sports marketing & sponsorship
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Journal for global business advancement : JGBA
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Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of customer behaviour
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Journal of euromarketing
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Journal of fashion marketing and management
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Journal of international consumer marketing
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Journal of international marketing
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Journal of marketing management : MM
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ECONIS (ZBW)
9
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1
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9
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date (oldest first)
1
Biomorphic visual identity of a brand and its effects : a holistic perspective
Vinitha, V.U.
;
Kumar, Deepak S.
;
Purani, Keyoor
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 272-290
Persistent link: https://www.econbiz.de/10012550275
Saved in:
2
The impact of atypical product design on consumer product and brand perception
Schnurr, Benedikt
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 609-621
Persistent link: https://www.econbiz.de/10011771422
Saved in:
3
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
4
A conceptual framework for the assessment of brand congruent sensory modalities
Stach, Jens
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011399858
Saved in:
5
Celebrity endorser attractiveness, visual attention, and implications for ad attitudes and brand evaluations : a replication and extension
Felix, Reto
;
Borges, Adilson
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 579-593
Persistent link: https://www.econbiz.de/10010462631
Saved in:
6
Interactive role of consumer discrimination and branding against counterfeiting : a study of multinational managers' perception of global brands in China
Sonmez, Mahmut
;
Yang, Deli
;
Fryxell, Gerald
- In:
Journal of business ethics : JOBE
115
(
2013
)
1
,
pp. 195-211
Persistent link: https://www.econbiz.de/10009785868
Saved in:
7
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
Saved in:
8
A survey of managers' perceptions of corporate ethics and social responsibility and actions that may affect companies' success
Cacioppe, Ron
;
Forster, Nick
;
Fox, Michael
- In:
Journal of business ethics : JOBE
82
(
2008
)
3
,
pp. 681-700
Persistent link: https://www.econbiz.de/10003779719
Saved in:
9
Special issue: The impact of personality and gender on branding decisions
Moss, Gloria
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003470148
Saved in:
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