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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business-to-business marketing"
~source:"econis"
~subject:"Machinery industry"
~subject:"Selling"
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Search: subject_exact:"Service-Dominant Logic"
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Machinery industry
Selling
Service-dominant logic
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Service-Dominant Logic
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Betriebliche Wertschöpfung
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Value creation
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Alnakhli, Hayam
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Journal of business research : JBR
Journal of business-to-business marketing
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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Explaining the Sales Transformation through an institutional lens
Corsaro, Daniela
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1106-1124
Persistent link: https://www.econbiz.de/10013169504
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2
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
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3
Service business development in small- to medium-sized equipment manufacturers
Paiola, Marco
;
Gebauer, Heiko
;
Edvardsson, Bo
- In:
Journal of business-to-business marketing
19
(
2012
)
1
,
pp. 33-66
Persistent link: https://www.econbiz.de/10009522905
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