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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of communication management : an international journal"
~subject:"Advertising effects"
~subject:"Capability approach"
~subject:"Öffentlichkeitsarbeit"
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Advertising effects
Capability approach
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Web 2.0 technologies
15
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10
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10
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5
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4
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3
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Journal of business research : JBR
Journal of communication management : an international journal
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of information technology and management : IJITM
8
SpringerLink / Bücher
4
Corporate communications : an international journal
3
Journal of promotion management : JPM
3
Kulturspezifik in der europäischen Wirtschaftskommunikation
3
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3
Innovatives Markenmanagement
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of fashion marketing and management
2
Management-Reihe Corporate Social Responsibility
2
PR-Praxis
2
Quick Guide
2
Routledge studies in rhetoric and communication
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A - N
1
A gower book
1
A stakeholder approach to corporate social responsibility : pressures, conflicts, and reconciliation
1
Accounting, auditing & accountability journal
1
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
1
Always learning
1
Beiträge zur Hochschulpolitik
1
Berkman Center Research Publication
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Boston U. School of Management Research Paper
1
Business horizons
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Cases on strategic social media utilization in the nonprofit sector
1
Communicating corporate social responsibility : perspectives and practice
1
Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
1
Computational & mathematical organization theory
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Connected marketing : the viral, buzz and word of mouth revolution
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
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Die Betriebswirtschaft : DBW
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Economics : digitale Ökonomie und struktureller Wandel
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Erfurter Hefte zum angewandten Marketing
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Ethical practice of social media in public relations
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
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ECONIS (ZBW)
7
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1
The value of social media for innovation : a capability perspective
Muninger, Marie-Isabelle
;
Hammedi, Wafa
;
Mahr, Dominik
- In:
Journal of business research : JBR
95
(
2019
),
pp. 116-127
Persistent link: https://www.econbiz.de/10011979824
Saved in:
2
Culture, competency and policy : why social media dialogue is limited in Australian local government
Heaselgrave, Fae
;
Simmons, Peter
- In:
Journal of communication management : an international …
20
(
2016
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011579525
Saved in:
3
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
4
Causal recipes for acceptance and refusal of corporate blogs
Hernández-García, Ángel
;
Iglesias-Pradas, Santiago
; …
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1492-1497
Persistent link: https://www.econbiz.de/10011447378
Saved in:
5
This blog brought to you by ... exploring blogger perceptions of a product endorsement policy and reviews
Walden, Justin
;
Bortree, Denise Sevick
;
DiStaso, Marcia W.
- In:
Journal of communication management : an international …
19
(
2015
)
3
,
pp. 254-269
Persistent link: https://www.econbiz.de/10011448039
Saved in:
6
Value relevance of blog visibility
Hu, Nan
;
Liu, Ling
;
Tripathy, Arindam
;
Yao, Lee J.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1361-1368
Persistent link: https://www.econbiz.de/10009382459
Saved in:
7
Blogging about crises : the role of online conversations in framing Alitalia's performance during its crisis
Valentini, Chiara
;
Romenti, Stefania
- In:
Journal of communication management : an international …
15
(
2011
)
4
,
pp. 298-313
Persistent link: https://www.econbiz.de/10009407419
Saved in:
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