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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~person:"Grewal, Dhruv"
~person:"Homburg, Christian"
~person:"Totzek, Dirk"
~subject:"Preismanagement"
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Preismanagement
Consumer behaviour
5
Konsumentenverhalten
5
Pricing strategy
5
Gerechtigkeit
2
Justice
2
Price fairness
2
Rabatt
2
Rebate
2
Behavioral pricing
1
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1
Business-to-business
1
Buyer-seller-relationships
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Consumer ethnocentrism
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Customer satisfaction
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Discount
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Dynamic Pricing
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Einzelhandel
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Einzelhandelspreis
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Kundenzufriedenheit
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Lieferantenmanagement
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Low-cost strategy
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Niedrigpreisstrategie
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Preis
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Preisrigidität
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Price
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Price Discount Displays
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Price Fairness
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Price Promotion
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Price complexity
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Price format
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Price importance
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Price search
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Price stickiness
1
Price transparency
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Pricing
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English
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Grewal, Dhruv
Homburg, Christian
Totzek, Dirk
Hinterhuber, Andreas
3
Kienzler, Mario
3
Kowalkowski, Christian
3
Kukar-Kinney, Monika
3
Roggeveen, Anne L.
3
Roy, Rajat
3
Xia, Lan
3
Abrate, Graziano
2
Bogomolova, Svetlana
2
Cambini, Carlo
2
Das, Gopal
2
DeGraba, Patrick J.
2
Ferguson, Jodie L.
2
Hermalin, Benjamin E.
2
Jang, Seongsoo
2
Katz, Michael L.
2
Ko, Eunju
2
Kuo, Andrew
2
Leone, Robert P.
2
Liozu, Stephan
2
Ma, Ching-to Albert
2
Martín Herrán, Guiomar
2
Matsushima, Noriaki
2
Obesso, María Mercedes de
2
Palma, André de
2
Picard, Pierre M.
2
Piccolo, Salvatore
2
Shaffer, Greg Eric
2
Sigué, Simon Pierre
2
Sivakumar, K.
2
Spann, Martin
2
Spiegel, Yossi
2
Agarwal, Manoj Kumar
1
Aiello, Gaetano
1
Albæk, Svend
1
Alderighi, Marco
1
Allmann, Jan
1
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
Journal of retailing
5
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
The journal of product & brand management
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
1
Die Betriebswirtschaft : DBW
1
Gabler Edition Wissenschaft
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of international marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Kapazitätsmanagement in Dienstleistungsunternehmungen : Grundlagen und Gestaltungsmöglichkeiten
1
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
1
Pricing perspectives : marketing and management implications of new theories and applications
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Research
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
1
SpringerLink / Bücher
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ECONIS (ZBW)
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
3
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
4
Internal and external price search in industrial buying : the moderating role of customer satisfaction
Homburg, Christian
;
Allmann, Jan
;
Klarmann, Martin
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1581-1588
Persistent link: https://www.econbiz.de/10010379260
Saved in:
5
How price complexity takes its toll : the neglected role of a simplicity bias and fairness in price evaluations
Homburg, Christian
;
Totzek, Dirk
;
Krämer, Melanie
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1114-1122
Persistent link: https://www.econbiz.de/10010364509
Saved in:
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