Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Year of publication: |
June 2017
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Authors: | Dutta, Sujay ; Yaprak, Attila ; Grewal, Dhruv |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 75.2017, p. 37-45
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Subject: | Retail price increase | Price fairness | Profit stickiness | Consumer ethnocentrism | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Gerechtigkeit | Justice | Einzelhandelspreis | Retail price | Preisrigidität | Price stickiness | Preismanagement | Pricing strategy |
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