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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of economics & management strategy : JEMS"
~subject:"Produktqualität"
~subject:"Verkaufsförderung"
~subject:"Zahlungsbereitschaftsanalyse"
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Produktqualität
Verkaufsförderung
Zahlungsbereitschaftsanalyse
Preismanagement
181
Pricing strategy
181
Consumer behaviour
68
Konsumentenverhalten
68
Theorie
56
Theory
56
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25
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21
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Roy, Rajat
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Journal of business research : JBR
Journal of economics & management strategy : JEMS
European journal of operational research : EJOR
26
Journal of retailing
21
Journal of retailing and consumer services
18
International journal of industrial organization
17
International journal of production economics
16
Journal of revenue and pricing management
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of hospitality management
13
Journal of marketing
13
International journal of production research
12
The journal of product & brand management
12
CESifo working papers
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of international economics
9
Journal of marketing research : JMR
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Omega : the international journal of management science
9
Quantitative marketing and economics : QME
9
Applied economics
8
Marketing letters : a journal of research in marketing
8
Production and operations management : an international journal of the Production and Operations Management Society
8
Journal of the Academy of Marketing Science
7
SpringerLink / Bücher
7
The journal of industrial economics
7
Discussion paper / Centre for Economic Policy Research
6
European journal of marketing : EJM
6
Information systems research : ISR
6
Journal of wine economics
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
American journal of agricultural economics
5
Discussion paper / Tinbergen Institute
5
Health economics
5
Journal of behavioral and experimental economics
5
Journal of economics
5
Journal of promotion management : innovations in planning and applied research
5
Journal of the Operational Research Society
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Manufacturing & service operations management : M & SOM
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Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
34
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1
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
2
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
Saved in:
3
Consumers' preference for downsizing over package price increases
Kim, In Kyung
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 25-52
Persistent link: https://www.econbiz.de/10014442407
Saved in:
4
Postsearch uncertainty, product heterogeneity, and price divergence
Chen, Yijuan
;
Hu, Xiangting
;
Li, Sanxi
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 175-202
Persistent link: https://www.econbiz.de/10014442419
Saved in:
5
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
6
Do long-life customers pay more in pay-what-you-want pricing? : evidence from live streaming
Ma, Xuejing
;
Wang, Zetao
;
Liu, Hongju
- In:
Journal of business research : JBR
142
(
2022
),
pp. 998-1009
Persistent link: https://www.econbiz.de/10013169478
Saved in:
7
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
8
The role of contextual factors in increasing Pay-What-You-Want payments : evidence from field experiments
Roy, Rajat
;
Das, Gopal
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1540-1552
Persistent link: https://www.econbiz.de/10013194477
Saved in:
9
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
10
Too tired for a good deal : how customer fatigue shapes the performance of Pay-What-You-Want pricing
Wang, Cindy Xin
;
Hong, Yuan
;
Beck, Joshua T.
- In:
Journal of business research : JBR
144
(
2022
),
pp. 987-996
Persistent link: https://www.econbiz.de/10013185067
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