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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Bartikowski, Boris"
~person:"Melewar, T. C."
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Social Web
Consumer behaviour
19
Brand management
14
Markenführung
14
Corporate reputation
11
Firmenimage
11
Brand image
10
Markenimage
10
Website
7
China
5
Cultural identity
5
Kulturelle Identität
5
Personality psychology
5
Persönlichkeitspsychologie
5
Public relations
5
Reputation
5
Öffentlichkeitsarbeit
5
Beziehungsmarketing
4
Designation of origin
4
Ethnic group
4
Ethnische Gruppe
4
Globalisierung
4
Globalization
4
Herkunftsbezeichnung
4
International marketing
4
Internationales Marketing
4
Relationship marketing
4
Brand
3
Corporate culture
3
Großbritannien
3
Internet marketing
3
Online-Marketing
3
Rules of origin
3
United Kingdom
3
Unternehmenskultur
3
Ursprungsregeln
3
Website cultural congruity
3
Welt
3
World
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16
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Article
20
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Article in journal
Aufsatz in Zeitschrift
20
Language
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English
Author
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Bartikowski, Boris
Melewar, T. C.
Han, Heesup
40
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Mattila, Anna S.
14
Richard, Marie-Odile
14
Law, Chun Hung Roberts
13
Valette-Florence, Pierre
13
Krishen, Anjala S.
12
Wong, IpKin Anthony
12
Dwivedi, Yogesh Kumar
11
Hyun, Sunghyup Sean
11
Teng, Lefa
11
Balaji, M. S.
10
Filieri, Raffaele
10
Hwang, Jinsoo
10
Lim, Weng Marc
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
Beatty, Sharon E.
9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
Gursoy, Dogan
9
Kim, Kyung Hoon
9
Kukar-Kinney, Monika
9
Rana, Nripendra P.
9
Septianto, Felix
9
Yu, Jongsik
9
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
Guzman, Francisco
8
Kim, Insin
8
Kim, Jinkyung Jenny
8
Merchant, Altaf
8
Phau, Ian
8
Prayag, Girish
8
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Published in...
All
Journal of business research : JBR
Journal of hospitality marketing & management
Journal of travel and tourism marketing
The journal of consumer marketing
European journal of marketing : EJM
4
International studies of management and organization
3
Qualitative market research : an international journal
3
The journal of brand management : an international journal
3
The marketing review
3
Corporate reputation review
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Electronic markets : the international journal on networked business
1
EuroMed journal of business
1
European business review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JBE
1
Journal of general management
1
Journal of global marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The European business journal
1
Thunderbird international business review
1
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Source
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ECONIS (ZBW)
20
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1
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10
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20
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date (oldest first)
1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
Multiple mental categorizations of culture-laden website design
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
; …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 40-49
Persistent link: https://www.econbiz.de/10013168085
Saved in:
4
Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris
;
Berens, Guido A. J. M.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
Saved in:
5
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
6
Effects of "feeling right" about website cultural congruency on regular and mobile websites
Bartikowski, Boris
;
Gierl, Heribert
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
121
(
2020
),
pp. 420-428
Persistent link: https://www.econbiz.de/10012417363
Saved in:
7
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
8
Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 15-32
Persistent link: https://www.econbiz.de/10012007156
Saved in:
9
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
10
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
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