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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"The journal of consumer marketing"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Social Web"
~type_genre:"Article in journal"
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Konsumentenverhalten
Markenartikel
Social Web
Consumer behaviour
2,726
Relationship marketing
884
Beziehungsmarketing
882
Innovation
856
Brand management
722
Markenführung
721
Firm performance
699
Unternehmenserfolg
697
Brand image
682
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682
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621
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619
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570
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557
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Tourism marketing
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Han, Heesup
40
Laroche, Michel
28
Ko, Eunju
23
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Mattila, Anna S.
14
Richard, Marie-Odile
14
Law, Chun Hung Roberts
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Krishen, Anjala S.
12
Wong, IpKin Anthony
12
Dwivedi, Yogesh Kumar
11
Hyun, Sunghyup Sean
11
Teng, Lefa
11
Balaji, M. S.
10
Filieri, Raffaele
10
Hwang, Jinsoo
10
Lim, Weng Marc
10
Seo, Yuri
10
Veloutsou, Cleopatra
10
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9
Chebat, Jean-Charles
9
Foroudi, Pantea
9
Gupta, Suraksha
9
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9
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9
Kukar-Kinney, Monika
9
Rana, Nripendra P.
9
Septianto, Felix
9
Yu, Jongsik
9
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
Guzman, Francisco
8
Kim, Insin
8
Kim, Jinkyung Jenny
8
Melewar, T. C.
8
Merchant, Altaf
8
Phau, Ian
8
Prayag, Girish
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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Journal of business research : JBR
Journal of hospitality marketing & management
Journal of travel and tourism marketing
The journal of consumer marketing
Journal of retailing and consumer services
1,995
International journal of hospitality management
782
International journal of consumer studies
765
Psychology & marketing
708
Journal of consumer research : JCR ; an interdisciplinary bimonthly
591
The journal of brand management : an international journal
464
Technological forecasting & social change : an international journal
442
The journal of product & brand management
427
Asia Pacific journal of marketing and logistics
411
Management science : journal of the Institute for Operations Research and the Management Sciences
402
European journal of marketing : EJM
384
Tourism management : research, policies, practice
380
Journal of marketing research : JMR
369
Journal of marketing management : MM
357
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
349
Journal of marketing communications
334
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
333
Journal of marketing
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
320
Journal of international consumer marketing
319
Cogent business & management
317
Journal of retailing
312
Marketing letters : a journal of research in marketing
304
Journal of fashion marketing and management
298
Journal of consumer behaviour : an international research review
297
International journal of retail & distribution management
296
International journal of contemporary hospitality management
291
Journal of business ethics : JOBE
289
Journal of the Academy of Marketing Science
284
The international review of retail, distribution and consumer research
277
The journal of services marketing
276
Marketing intelligence & planning
266
Journal of economic psychology : research in economic psychology and behavioral economics
254
Young consumers : insight and ideas for responsible marketers
254
International journal of internet marketing and advertising : IJIMA
252
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ECONIS (ZBW)
3,077
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91
Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
92
Emotions and food waste behavior : do habit and facilitating conditions matter?
Jabeen, Fauzia
;
Dhir, Amandeep
;
Islam, Nazrul
;
Talwar, …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10013492749
Saved in:
93
An empirical examination of human brand authenticity as a driver of brand love
Osorio, Maria Lucila
;
Centeno, Edgar
;
Cambra-Fierro, Jesus
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014332150
Saved in:
94
(Em)powering the underdog : how power states enhance referral intention-behavior consistency for underdog entrepreneurs
Chen, Qimei
;
He, Yi
;
Hu, Miao
;
Li, Daoji
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014468563
Saved in:
95
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
96
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
97
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
Saved in:
98
eSport in the digital era : exploring the moderating role of perceived usefulness on financial behavioural aspects within reward-crowdfunding
Giachino, Chiara
;
Nirino, Niccolò
;
Leonidou, Erasmia
; …
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013492766
Saved in:
99
EU27 and USA institutions in the digital ecosystem : proposal for a digital presence measurement index
Ponzoa, José M.
;
Gómez, Andrés
;
Mas, José M.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468778
Saved in:
100
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
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