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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Consumer behaviour"
~subject:"Social Web"
~subject:"Social web"
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Consumer behaviour
Social Web
Social web
Konsumentenverhalten
2,463
Brand management
495
Markenführung
495
Beziehungsmarketing
482
Relationship marketing
482
Brand image
442
Markenimage
442
Brand
275
Markenartikel
270
Customer satisfaction
263
Kundenzufriedenheit
263
Internet marketing
238
Online-Marketing
237
Dienstleistungsqualität
214
Service quality
214
Emotion
207
Online retailing
202
Online-Handel
202
Advertising effects
173
Werbewirkung
173
Viral marketing
166
Virales Marketing
166
Luxury goods
162
Luxusgüter
162
Einzelhandel
142
Retail trade
142
Personality psychology
121
Persönlichkeitspsychologie
121
Advertising
119
Werbung
113
Corporate Social Responsibility
93
Corporate social responsibility
93
USA
93
Experiment
92
United States
92
E-commerce
88
Hotel industry
88
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Undetermined
1,764
Free
39
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Article
2,452
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11
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Article in journal
2,457
Aufsatz in Zeitschrift
2,457
Collection of articles of several authors
23
Sammelwerk
23
Conference paper
20
Konferenzbeitrag
20
Conference proceedings
5
Konferenzschrift
5
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
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1
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1
Übersichtsarbeit
1
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English
2,463
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Mattila, Anna S.
14
Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Lim, Weng Marc
10
Roy, Rajat
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Casaló, Luis V.
7
Ekinci, Yuksel
7
Flavián Blanco, Carlos
7
Geuens, Maggie
7
Gupta, Suraksha
7
Han, Heesup
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Prayag, Girish
7
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Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
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Journal of business research : JBR
Journal of hospitality marketing & management
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
1,929
International journal of consumer studies
761
International journal of hospitality management
723
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
506
Working paper / National Bureau of Economic Research, Inc.
431
The journal of product & brand management
392
Asia Pacific journal of marketing and logistics
391
NBER Working Paper
380
European journal of marketing : EJM
347
The journal of brand management : an international journal
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Journal of international consumer marketing
319
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
297
Journal of marketing communications
295
International journal of retail & distribution management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
SpringerLink / Bücher
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
2,463
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
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2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer perceived risk of using autonomous retail technology
Sohn, Stefanie
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536198
Saved in:
4
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
5
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun
;
Kar, Arpan Kumar
;
Patre, Smruti
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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