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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Relationship marketing"
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Relationship marketing
Leistungsanreiz
4
Performance incentive
4
Beziehungsmarketing
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Leistungsmotivation
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Motivation
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Brand image
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Crowdfunding
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Aesthetics
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Ahn, Sun Joo
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Allison, Lee
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Journal of business research : JBR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of the Academy of Marketing Science
3
European journal of marketing
2
International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Barcelona GSE working paper series : working paper
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Business horizons
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European journal of marketing : EJM
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HEC Paris research paper series
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of electronic customer relationship management : IJECRM
1
International journal of manpower
1
Inventi impact: service sector
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of management information systems : JMIS
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of retailing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Omega : the international journal of management science
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Psychology & marketing
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Service business
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The journal of business & industrial marketing
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The journal of industrial economics
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The journal of personal selling & sales management : JPSSM
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UNSW Business School Research Paper
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Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
2
The role of gamification in enhancing intrinsic motivation to use a loyalty program
Kim, Kyongseok
;
Ahn, Sun Joo
- In:
Journal of interactive marketing : a quarterly …
40
(
2017
),
pp. 41-51
Persistent link: https://www.econbiz.de/10011777306
Saved in:
3
Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Noble, Stephanie M.
;
Esmark, Carol L.
;
Noble, Charles H.
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 361-368
Persistent link: https://www.econbiz.de/10010245244
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