Accumulation versus instant loyalty programs : the influence of controlling policies on customers' commitments
Year of publication: |
2014
|
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Authors: | Noble, Stephanie M. ; Esmark, Carol L. ; Noble, Charles H. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 67.2014, 3, p. 361-368
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Subject: | Loyalty programs | Redemption policy | Controlling policy | Accumulation programs | Instant programs | Social/economic rewards | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program |
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