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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of international consumer marketing"
~language:"eng"
~language:"lit"
~subject:"Auslandsinvestition"
~subject:"Konsumentenverhalten"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
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Auslandsinvestition
Konsumentenverhalten
Consumer behaviour
2,290
Innovation
851
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700
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700
Relationship marketing
673
Beziehungsmarketing
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668
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Laroche, Michel
28
Ko, Eunju
22
Cleveland, Mark
17
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Bartikowski, Boris
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Septianto, Felix
11
Sharma, Piyush
11
Teng, Lefa
11
Balaji, M. S.
10
Chebat, Jean-Charles
10
Dwivedi, Yogesh Kumar
10
Phau, Ian
10
Seo, Yuri
10
Kukar-Kinney, Monika
9
Shukla, Paurav
9
Veloutsou, Cleopatra
9
Wagner, Udo
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Mattila, Anna S.
8
Merchant, Altaf
8
Paul, Justin
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Roy, Rajat
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Donthu, Naveen
7
Geuens, Maggie
7
Gupta, Suraksha
7
Khare, Arpita
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
McLean, Graeme J.
7
Melewar, T. C.
7
Oghazi, Pejvak
7
Roy, Sanjit
7
Aiello, Gaetano
6
Balabanis, George
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of international consumer marketing
Journal of retailing and consumer services
1,930
International journal of consumer studies
760
International journal of hospitality management
726
Psychology & marketing
658
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
The journal of product & brand management
394
Asia Pacific journal of marketing and logistics
391
International business review : the official journal of the European International Business Academy
358
The journal of brand management : an international journal
356
Applied economics
353
European journal of marketing : EJM
349
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Cogent business & management
318
Journal of travel and tourism marketing
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The journal of world investment & trade : law, economics, politics
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Journal of marketing management : MM
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Journal of retailing
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Tourism management : research, policies, practice
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International journal of retail & distribution management
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Technological forecasting & social change : an international journal
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Journal of marketing communications
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The international review of retail, distribution and consumer research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Marketing letters : a journal of research in marketing
289
Journal of marketing
288
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
287
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Journal of business ethics : JOBE
277
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
263
The world economy : the leading journal on international economic relations
262
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
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ECONIS (ZBW)
2,445
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
4
Attitudes toward ethical consumption in clothing : comparing peruvian and Portuguese consumers
Bairrada, Cristela Maia
;
Coelho, Arnaldo
;
Moreira, …
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 180-196
Persistent link: https://www.econbiz.de/10014515024
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
9
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
10
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
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