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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Psychology & marketing"
~subject:"Einzelhandel"
~subject:"Sales promotion"
~subject:"Trade promotion"
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Einzelhandel
Sales promotion
Trade promotion
Verkaufsförderung
99
Consumer behaviour
74
Konsumentenverhalten
74
Preismanagement
29
Pricing strategy
29
Gesundheitsvorsorge
27
Preventive care
27
Low-cost strategy
24
Niedrigpreisstrategie
24
USA
16
United States
16
Advertising effects
15
Werbewirkung
15
Retail trade
14
Marketing management
13
Marketingmanagement
13
Rabatt
13
Rebate
13
Theorie
11
Theory
11
Advertising
9
Beziehungsmarketing
9
Brand management
9
Health
9
Markenführung
9
Relationship marketing
9
Außenwirtschaftsförderung
8
Eating habit
8
Emotion
8
Ernährungsverhalten
8
Gesundheit
8
Werbung
8
Brand image
7
Ladengestaltung
7
Markenimage
7
Salespeople
7
Social Marketing
7
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Undetermined
44
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Article
106
Book / Working Paper
2
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Article in journal
108
Aufsatz in Zeitschrift
108
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
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English
108
Author
All
Alavi, Sascha
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Hardesty, David M.
2
Kukar-Kinney, Monika
2
Malshe, Avinash
2
Raghubir, Priya
2
Tsiros, Michael
2
Yoon, Sukki
2
Adeola, Ogechi
1
Al-Habib, Mohammed
1
Allan, David
1
Arora, Neeraj
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bornemann, Torsten
1
Boso, Nathaniel
1
Bradlow, Eric T.
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Byun, Kyung-Ah
1
Cadogan, John W.
1
Cai, Fengyan
1
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Journal of business research : JBR
Journal of marketing
Psychology & marketing
Journal of retailing and consumer services
65
Journal of retailing
48
Policy research working paper : WPS
46
Journal of promotion management : JPM
43
Asia-Pacific research and training network on trade working paper series
38
Working paper / National Bureau of Economic Research, Inc.
37
Journal of marketing research : JMR
35
World Bank Policy Research Working Paper
33
NBER working paper series
31
NBER Working Paper
29
Intereconomics : review of European economic policy
26
Discussion paper / Centre for Economic Policy Research
25
The world economy : the leading journal on international economic relations
23
WTO working papers
23
World Bank E-Library Archive
23
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Marketing letters : a journal of research in marketing
21
The International trade journal
21
Journal of world trade : law, economic policy, public policy
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
19
Working paper
19
European journal of operational research : EJOR
18
Policy Research Working Paper
18
WTO Working Papers
18
Working paper / Export-Import Bank of India
18
The international review of retail, distribution and consumer research
17
Außenwirtschaftliche Förderhilfen und Förderinstrumente für Unternehmen
16
Außenwirtschaftsförderung
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of the Academy of Marketing Science
16
The journal of international trade & economic development
16
European journal of marketing : EJM
15
Working papers / Inter-American Development Bank, Department of Research and Chief Economist
15
International journal of retail & distribution management
14
United Nations publication
14
American journal of agricultural economics
13
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ECONIS (ZBW)
108
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1
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10
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108
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date (oldest first)
1
The effect of product touch information and sale proneness on consumers' responses to price discounts
Yazdanparast, Atefeh
;
Kukar-Kinney, Monika
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 146-168
Persistent link: https://www.econbiz.de/10013465217
Saved in:
2
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
3
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
4
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
5
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
6
When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin
;
Li, Jiang
;
Jiang, Yushi
;
Liu, Chun
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
Saved in:
7
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
8
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
9
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
10
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
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