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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"Report"
~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
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Advertising
Fernsehen
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Radio advertising
7
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3
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3
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2
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1971-1992
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1981-1990
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Journal of business research : JBR
Journal of marketing
Report
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of advertising research
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
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Economics letters
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Ilmenauer Schriften zur Betriebswirtschaftslehre
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
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Business history review
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Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
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2
International journal of sport finance
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of the Academy of Marketing Science
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NORD
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Revue économique : revue bimestrielle
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
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Schriften zu Marketing und Management
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Statens offentliga utredningar : SOU
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
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ECONIS (ZBW)
7
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1
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
2
Elements of broadcasting economics
1993
Persistent link: https://www.econbiz.de/10000931218
Saved in:
3
Economic effect of commercial television aggregation on commercial radio services in regional areas
Palmer, Paul
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000931233
Saved in:
4
Sex roles in advertising : a comparison of television advertisements in Australia, Mexico, and the United States
Gilly, Mary C.
- In:
Journal of marketing
52
(
1988
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10001055289
Saved in:
5
Characteristics of radio commercials and their recall effectiveness
Sewall, Murphy A.
- In:
Journal of marketing
50
(
1986
)
1
,
pp. 52-60
Persistent link: https://www.econbiz.de/10001008470
Saved in:
6
Effects of a television and radio advertising ban : a study of the cigarette industry
Holak, Susan L.
- In:
Journal of marketing
50
(
1986
)
4
,
pp. 219-227
Persistent link: https://www.econbiz.de/10001015989
Saved in:
7
Selecting network television advertising schedules
Rust, Roland T.
- In:
Journal of business research : JBR
13
(
1985
)
6
,
pp. 483-494
Persistent link: https://www.econbiz.de/10001021708
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