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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~isPartOf:"The service industries journal"
~subject:"Einzelhandel"
~subject:"Sales promotion"
~subject:"Werbung"
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Search: subject:"Promotion"
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Einzelhandel
Sales promotion
Werbung
Verkaufsförderung
91
Consumer behaviour
63
Konsumentenverhalten
63
Gesundheitsvorsorge
29
Preventive care
29
Preismanagement
27
Pricing strategy
27
Low-cost strategy
20
Niedrigpreisstrategie
20
Marketing management
14
Marketingmanagement
14
USA
13
United States
13
Advertising effects
12
Retail trade
12
Werbewirkung
12
Theorie
11
Theory
11
Beziehungsmarketing
10
Relationship marketing
10
Brand management
9
Markenführung
9
Advertising
8
Außenwirtschaftsförderung
8
Trade promotion
8
Dienstleistungsqualität
7
Emotion
7
Health
7
Internet marketing
7
Ladengestaltung
7
Online-Marketing
7
Rabatt
7
Rebate
7
Salespeople
7
Service quality
7
Store design
7
Verkaufspersonal
7
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Undetermined
39
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Article
92
Book / Working Paper
2
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Article in journal
94
Aufsatz in Zeitschrift
94
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Konferenzbeitrag
1
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English
94
Author
All
Alavi, Sascha
2
Epstein, Leonardo D.
2
Goodstein, Ronald Charles
2
Hardesty, David M.
2
Malshe, Avinash
2
Navarro, Angeles
2
Okazaki, Shintaro
2
Raghubir, Priya
2
Tsiros, Michael
2
Al-Habib, Mohammed
1
Allan, David
1
Arora, Neeraj
1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
Bearden, William O.
1
Beatty, Susan
1
Behl, Abhishek
1
Bertini, Marco
1
Bhowmick, Sandeep
1
Biswas, Abhijit
1
Block, Martin P.
1
Bogomolova, Svetlana
1
Bornemann, Torsten
1
Bottala, Lourdes Cauzo
1
Bradlow, Eric T.
1
Buil, Isabel
1
Bush, Alan J.
1
Bush, Victoria D.
1
Byun, Kyung-Ah
1
Cai, Fengyan
1
Calantone, Roger J.
1
Camacho, María Ángeles Revilla
1
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Journal of business research : JBR
Journal of marketing
The service industries journal
Journal of retailing and consumer services
66
Journal of retailing
48
Journal of promotion management : JPM
43
Journal of marketing research : JMR
36
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of promotion management : innovations in planning and applied research
21
Marketing letters : a journal of research in marketing
21
European journal of operational research : EJOR
18
The international review of retail, distribution and consumer research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
13
SpringerLink / Bücher
13
International journal of production economics
12
Quantitative marketing and economics : QME
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
The journal of product & brand management
11
International journal of hospitality management
10
International journal of market research
10
Journal of advertising research
10
Working paper / National Bureau of Economic Research, Inc.
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
International journal of production research
8
Journal of revenue and pricing management
8
American journal of agricultural economics
7
Company and customer relations
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
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ECONIS (ZBW)
94
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1
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94
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date (oldest first)
1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
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