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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~person:"Assaf, A. Georges"
~person:"Aydinli, Aylin"
~person:"Casakin, Hernan"
~subject:"Sales promotion"
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Sales promotion
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Assaf, A. Georges
Aydinli, Aylin
Casakin, Hernan
Alavi, Sascha
2
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2
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2
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Journal of business research : JBR
Journal of marketing
Journal of consumer research : JCR ; an interdisciplinary journal
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The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Price
promotion
for emotional impact
Aydinli, Aylin
;
Bertini, Marco
;
Lambrecht, Anja
- In:
Journal of marketing
78
(
2014
)
4
,
pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
Saved in:
3
Cultural metaphors : enhancing consumer pleasure in ethnic servicescapes
Elliot, Esi A.
;
Cherian, Joseph A.
;
Casakin, Hernan
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1004-1012
Persistent link: https://www.econbiz.de/10009755377
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