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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Pricing strategy"
~subject:"Sales promotion"
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Search: subject:"Promotion"
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Pricing strategy
Sales promotion
Verkaufsförderung
83
Consumer behaviour
57
Konsumentenverhalten
57
Preismanagement
26
Gesundheitsvorsorge
22
Preventive care
22
Low-cost strategy
19
Niedrigpreisstrategie
19
Marketing management
13
Marketingmanagement
13
USA
13
United States
13
Advertising effects
12
Einzelhandel
12
Retail trade
12
Werbewirkung
12
Theorie
10
Theory
10
Advertising
8
Außenwirtschaftsförderung
8
Beziehungsmarketing
8
Brand management
8
Markenführung
8
Relationship marketing
8
Trade promotion
8
Emotion
7
Health
7
Ladengestaltung
7
Rabatt
7
Rebate
7
Salespeople
7
Store design
7
Verkaufspersonal
7
Werbung
7
Bibliometrics
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Eating habit
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86
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Tsiros, Michael
3
Alavi, Sascha
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Biswas, Abhijit
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Epstein, Leonardo D.
2
Goodstein, Ronald Charles
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Guha, Abhijit
2
Hardesty, David M.
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2
Raghubir, Priya
2
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1
Al-Habib, Mohammed
1
Allan, David
1
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1
Aspara, Jaakko
1
Assaf, A. Georges
1
Attari, Amin
1
Aydinli, Aylin
1
Babakus, Emin
1
Barajas, Angel
1
Barnier, Virginie De
1
Barone, Michael J.
1
Baskin, Ernest
1
Basu, Rituparna
1
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1
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1
Behl, Abhishek
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1
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1
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1
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1
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1
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1
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1
Cai, Fengyan
1
Calantone, Roger J.
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1
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Journal of business research : JBR
Journal of marketing
Journal of retailing and consumer services
68
Journal of retailing
47
Journal of promotion management : JPM
41
Journal of marketing research : JMR
36
European journal of operational research : EJOR
22
Marketing letters : a journal of research in marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
21
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Psychology & marketing
16
The international review of retail, distribution and consumer research
16
Journal of the Academy of Marketing Science
15
European journal of marketing : EJM
14
International journal of production economics
13
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
Quantitative marketing and economics : QME
13
SpringerLink / Bücher
13
Journal of marketing communications
12
The journal of product & brand management
12
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
Journal of revenue and pricing management
10
The journal of consumer marketing
9
The service industries journal
9
Working paper / National Bureau of Economic Research, Inc.
9
Journal of advertising research
8
Transportation research / E : an international journal
8
Company and customer relations
7
International journal of production research
7
Journal of air transport management
7
Journal of business economics : JBE
7
Marketing : ZFP ; journal of research and management
7
NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
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ECONIS (ZBW)
86
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
Saved in:
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