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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing"
~subject:"Retail trade"
~subject:"Sales promotion"
~subject:"USA"
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Retail trade
Sales promotion
USA
Verkaufsförderung
83
Consumer behaviour
57
Konsumentenverhalten
57
Preismanagement
26
Pricing strategy
26
Gesundheitsvorsorge
22
Preventive care
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8
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7
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Tsiros, Michael
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Alavi, Sascha
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Malshe, Avinash
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
205
Journal of retailing and consumer services
65
Discussion paper series / IZA
50
Journal of retailing
48
Journal of promotion management : JPM
44
Journal of marketing research : JMR
36
NBER working paper series
36
The American economic review
32
Economic development quarterly : the journal of American economic revitalization
27
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
20
European journal of operational research : EJOR
19
SpringerLink / Bücher
18
Journal of air transport management
17
Journal of the Academy of Marketing Science
17
The international review of retail, distribution and consumer research
17
Challenge
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
National tax journal
16
Psychology & marketing
16
Journal of consumer behaviour : an international research review
15
Journal of human resources : JHR
15
CESifo working papers
14
European journal of marketing : EJM
14
International journal of retail & distribution management
14
NBER Working Paper
14
American journal of agricultural economics
13
Contemporary economic policy : a journal of Western Economic Association International
13
Discussion paper / Centre for Economic Policy Research
13
ILR review : the journal of work and policy
13
Journal of public economics
13
The economic journal : the journal of the Royal Economic Society
13
Applied economics
12
International journal of production economics
12
Journal of health economics
12
Journal of marketing communications
12
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
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ECONIS (ZBW)
93
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93
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
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