//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
536
Konsumentenverhalten
536
Social Web
514
Social web
514
Internet marketing
421
Online-Marketing
421
Online retailing
219
Online-Handel
219
Brand management
159
Markenführung
159
Viral marketing
159
Virales Marketing
159
Beziehungsmarketing
158
Relationship marketing
158
E-commerce
149
Electronic Commerce
149
Social media
122
Advertising effects
116
Werbewirkung
116
Brand image
101
Markenimage
101
Advertising
84
Werbung
79
Social network
65
Soziales Netzwerk
65
Customer integration
62
Kundenintegration
62
Marketing management
60
Marketingmanagement
60
Internet
59
Digital platform
58
Digitale Plattform
58
Website
58
Einzelhandel
54
Markenartikel
54
Retail trade
54
Confidence
52
Vertrauen
52
Digitalisierung
51
more ...
less ...
Online availability
All
Undetermined
56
Type of publication
All
Article
59
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
59
Language
All
English
59
Author
All
Rita, Paulo
3
Augusto, Mário Gomes
2
Chen, Qimei
2
Dwivedi, Yogesh Kumar
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Kim, Juran
2
Ko, Eunju
2
Sreejesh, S.
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Torres, Pedro M.
2
Abosag, Ibrahim
1
Aiello, Gaetano
1
Alden, Dana
1
Aloini, Davide
1
Anderski, Matthias
1
Andrade, Victoria
1
André, Ana Raquel
1
Arruda, Carolina
1
Ashley, Christy
1
Astakhova, Marina
1
Azar, Salim L.
1
Baker, Thomas L.
1
Balboni, Bernardo
1
Baldus, Brian J.
1
Bazi, Saleh
1
Beal, Brent D.
1
Bean, Jonathan
1
Belei, Nina
1
Bellman, Steven
1
Bernritter, Stefan F.
1
Bogomolova, Svetlana
1
Bravo Velázquez, Alberto
1
Burkhalter, Janée N.
1
Cai, Jianfeng
1
Calantone, Roger J.
1
Centeno, Dave
1
Cervellon, Marie-Cécile
1
Chang, Shu-Hao
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Journal of marketing communications
The journal of product & brand management
37
The journal of brand management : an international journal
33
Journal of retailing and consumer services
26
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
International journal of internet marketing and advertising : IJIMA
12
Marketing intelligence & planning
11
International journal of advertising : the quarterly review of marketing communications
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of fashion marketing and management
9
Psychology & marketing
9
International journal of advertising : the review of marketing communications
8
Journal of advertising research
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
Journal of promotion management : innovations in planning and applied research
8
Business horizons
7
International journal of electronic marketing and retailing : IJEMR
7
Journal of marketing
7
Technological forecasting & social change : an international journal
7
European journal of marketing
6
Journal of internet commerce
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
International journal of hospitality management
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of promotion management : JPM
5
Tourism management : research, policies, practice
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
European journal of marketing : EJM
4
Global business review
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
4
Journal of strategic marketing
4
Transportation research / E : an international journal
4
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of market research
3
more ...
less ...
Source
All
ECONIS (ZBW)
59
Showing
31
-
40
of
59
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
31
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
Saved in:
32
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
33
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
34
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
35
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
36
Ethics of mobile behavioral advertising : antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
37
Branding co-creation with members of online brand communities
Hajli, Nick
;
Mohana Shanmugam
;
Papagiannidis, Savvas
; …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 136-144
Persistent link: https://www.econbiz.de/10011620397
Saved in:
38
"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
39
Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities
Centeno, Dave
;
Wang, Jeff Jianfeng
- In:
Journal of business research : JBR
74
(
2017
),
pp. 133-138
Persistent link: https://www.econbiz.de/10011675465
Saved in:
40
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
First
Prev
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->