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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Brand equity"
~subject:"Marketingmanagement"
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Brand equity
Marketingmanagement
Brand management
1,125
Markenführung
1,125
Consumer behaviour
803
Konsumentenverhalten
803
Brand image
637
Markenimage
637
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467
Markenartikel
457
Relationship marketing
319
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318
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212
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212
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165
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165
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131
Business-to-business marketing
131
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114
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Marketing management
104
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98
Supplier relationship management
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Advertising effects
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88
Customer satisfaction
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Emotion
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Ko, Eunju
4
Guzman, Francisco
3
Martínez-López, Francisco J.
3
Mingione, Michela
3
Oliveira, Marta Olivia Rovedder de
3
Aiello, Gaetano
2
Anaya-Sánchez, Rafael
2
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Balmer, John M.T.
2
Barrio-García, Salvador del
2
Baumgarth, Carsten
2
Christodoulides, George
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Luce, Fernando Bins
2
Merrilees, Bill
2
Pitt, Leyland F.
2
Podnar, Klement
2
Rahman, Mahabubur
2
Rokka, Joonas
2
Silveira, Cleo Schmitt
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Tran, Trang P.
2
Abratt, Russell
1
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1
Ahmad, Anees
1
Ahmad, Fayez
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Alalwan, Ali Abdallah
1
Alamanos, Eleftherios
1
Alcántara-Pilar, Juan Miguel
1
Algharabat, Raed
1
Andersen, Sophie Esmann
1
Andreassen, Tor W.
1
Anning-Dorson, Thomas
1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of business research : JBR
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of marketing management : MM
Journal of retailing and consumer services
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
91
The journal of brand management : an international journal
62
The journal of business & industrial marketing
52
The journal of product & brand management
43
European journal of marketing : EJM
33
Journal of strategic marketing
24
SpringerLink / Bücher
24
Journal of business-to-business marketing
23
Journal of marketing communications
19
International journal of hospitality management
17
Journal of the Academy of Marketing Science
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Springer eBook Collection
14
Asia Pacific journal of marketing and logistics
13
Journal of retailing
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of marketing
12
The marketing review
12
Journal of promotion management : JPM
11
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Antecedents and outcomes of employee-based brand equity
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
AMS review : official publication of the Academy of Marketing Science
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of promotion management : innovations in planning and applied research
8
Tourism management : research, policies, practice
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Business horizons
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
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ECONIS (ZBW)
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31
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
32
Web Trends : a valuable tool for business research
France, Stephen L.
;
Shi, Yuying
;
Kazandjian, Brett
- In:
Journal of business research : JBR
132
(
2021
),
pp. 666-679
Persistent link: https://www.econbiz.de/10012581649
Saved in:
33
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
34
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
35
Brand orientation : conceptual extension, scale development and validation
Piha, Lamprini
;
Papadas, Karolos
;
Davvetas, Vasileios
- In:
Journal of business research : JBR
134
(
2021
),
pp. 203-222
Persistent link: https://www.econbiz.de/10012643741
Saved in:
36
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
37
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
38
Exploring the impact of different factors on brand equity and intention to take up online courses from e-learning platforms
Ray, Arghya
;
Bala, Pradip Kumar
;
Chakraborty, Shibashish
; …
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433342
Saved in:
39
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
40
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
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