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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~subject:"Einzelhandel"
~subject:"Gesundheitsvorsorge"
~subject:"Sales promotion"
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Search: subject:"Promotion"
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Einzelhandel
Gesundheitsvorsorge
Sales promotion
Verkaufsförderung
118
Consumer behaviour
73
Konsumentenverhalten
73
Preismanagement
30
Pricing strategy
30
Low-cost strategy
26
Niedrigpreisstrategie
26
Preventive care
26
Advertising effects
18
Werbewirkung
18
Marketing management
17
Marketingmanagement
17
USA
17
United States
17
Retail trade
15
Brand management
14
Markenführung
14
Theorie
14
Theory
14
Beziehungsmarketing
11
Relationship marketing
11
Advertising
10
Eating habit
9
Einzelhandelspreis
9
Emotion
9
Ernährungsverhalten
9
Market research
9
Marktforschung
9
Retail price
9
Salespeople
9
Verkaufspersonal
9
Werbung
9
Außenwirtschaftsförderung
8
Brand image
8
Ladengestaltung
8
Markenimage
8
Rabatt
8
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Undetermined
50
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Article
143
Book / Working Paper
2
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Article in journal
145
Aufsatz in Zeitschrift
145
Collection of articles of several authors
2
Sammelwerk
2
Conference paper
1
Conference proceedings
1
Konferenzbeitrag
1
Konferenzschrift
1
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English
145
Author
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Zhang, Jie
3
Agrawal, Nidhi
2
Alavi, Sascha
2
Albers, Sönke
2
Arora, Neeraj
2
Berger, Jonah
2
Bertini, Marco
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Brockman, Beverly K.
2
Brockman, Christopher M.
2
Cai, Fengyan
2
Chandon, Pierre
2
Cheng, Andong
2
Duhachek, Adam
2
Epstein, Leonardo D.
2
Gabriel, Patrick
2
Gallopel-Morvan, Karine
2
Gedenk, Karen
2
Gijsbrechts, Els
2
Goodstein, Ronald Charles
2
Guha, Abhijit
2
Hardesty, David M.
2
Inman, J. Jeffrey
2
Kidwell, Blair
2
Lambrecht, Anja
2
Le Gall-Ely, Marine
2
Malshe, Avinash
2
Mantrala, Murali K.
2
Morales, Andrea C.
2
Pereira, Vijay
2
Raghubir, Priya
2
Ramanathan, Suresh
2
Rieunier, Sophie
2
Sridhar, Shrihari
2
Taylor, Valerie A.
2
Tsiros, Michael
2
Urien, Bertrand
2
Wedel, Michel
2
Adair, Carol E.
1
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Journal of business research : JBR
Journal of marketing research : JMR
Journal of marketing
Working paper / National Bureau of Economic Research, Inc.
143
NBER working paper series
139
NBER Working Paper
121
Discussion paper series / IZA
105
Journal of health economics
94
Journal of retailing and consumer services
68
IZA Discussion Paper
55
Health economics
54
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Journal of retailing
50
Journal of promotion management : JPM
45
Health marketing quarterly
38
Policy research working paper : WPS
37
Health economics review
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
European journal of operational research : EJOR
30
CESifo working papers
29
EU Country Cancer Profiles
29
Health care management science
29
World Bank Policy Research Working Paper
28
World Bank E-Library Archive
27
SpringerLink / Bücher
25
Working paper
25
Applied economics
24
Marketing letters : a journal of research in marketing
24
Journal of economic behavior & organization : JEBO
22
The American economic review
22
Journal of consumer behaviour : an international research review
21
Psychology & marketing
21
American economic journal : a journal of the American Economic Association
20
Journal of promotion management : innovations in planning and applied research
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of development economics
18
The European journal of health economics
18
Journal of marketing communications
17
Journal of the Academy of Marketing Science
17
Disease control priorities
16
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ECONIS (ZBW)
145
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1
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145
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1
How displaying price discounts can mitigate negative customer reactions to dynamic pricing
Keller, Alisa
;
Vogelsang, Mila
;
Totzek, Dirk
- In:
Journal of business research : JBR
148
(
2022
),
pp. 277-291
Persistent link: https://www.econbiz.de/10013325480
Saved in:
2
The negative and positive consequences of placing nonpromoted products next to promoted products
Kan, Christina
;
Liu, Yan
;
Lichtenstein, Donald R.
; …
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 928-948
Persistent link: https://www.econbiz.de/10014432748
Saved in:
3
How does
promotion
mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
4
Effect of dynamic
promotion
display on purchase intention : the moderating role of involvement
Chen, Zihe
;
Zhu, Dong Hong
- In:
Journal of business research : JBR
148
(
2022
),
pp. 252-261
Persistent link: https://www.econbiz.de/10013325477
Saved in:
5
Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
Saved in:
6
Taking a chance for a discount : an investigation into consumers' choice of probabilistic vs. sure price promotions
Attari, Amin
;
Chatterjee, Promothesh
;
Singh, Surendra N.
- In:
Journal of business research : JBR
143
(
2022
),
pp. 366-374
Persistent link: https://www.econbiz.de/10013194546
Saved in:
7
Visual merchandising and store atmospherics : an integrated review and future research directions
Basu, Rituparna
;
Paul, Justin
;
Singh, Kandarp
- In:
Journal of business research : JBR
151
(
2022
),
pp. 397-408
Persistent link: https://www.econbiz.de/10013459845
Saved in:
8
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
9
Do promotions make consumers more generous? : the impact of price promotions on consumers' donation behavior
Zhang, Kuangjie
;
Cai, Fengyan
;
Shi, Zhengyu
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 240-255
Persistent link: https://www.econbiz.de/10012522238
Saved in:
10
Innovative sports-embedded gambling
promotion
: a study of spectators' enjoyment and gambling intention during XFL games
Xu, Zimu
;
Gonzalez-Serrano, Maria H.
;
Porreca, Rocco
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 206-216
Persistent link: https://www.econbiz.de/10012545054
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