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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~subject:"Marketing management"
~subject:"Strategic management"
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Marketing management
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Marketingmanagement
422
Marketing
90
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84
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84
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60
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60
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12
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8
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6
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6
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5
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4
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4
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4
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4
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3
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Journal of business research : JBR
Journal of marketing research : JMR
Lehrbuch
Industrial marketing management : the international journal for industrial and high-tech firms
251
Journal of strategic marketing
193
SpringerLink / Bücher
178
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
110
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107
Journal of marketing communications
104
Journal of marketing
98
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82
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82
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79
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68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
61
The journal of brand management : an international journal
60
Business horizons
50
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Springer eBook Collection / Business and Economics
40
The journal of product & brand management
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Marketing letters : a journal of research in marketing
37
Cogent business & management
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Journal of business ethics : JOBE
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ECONIS (ZBW)
426
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91
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
92
Can brand sharing change consumers' brand attitudes? : the roles of agency-communion orientation and message length
Lu, Yue
;
Xie, Ninghui
;
Yang, Defeng
;
Lei, Xi
- In:
Journal of business research : JBR
128
(
2021
),
pp. 350-359
Persistent link: https://www.econbiz.de/10012494462
Saved in:
93
Exploring the role of international R&D activities in the impact of technological and marketing capabilities on SMEs’ performance
St. Davčik, Nebojša
;
Cardinali, Silvio
;
Sharma, Piyush
; …
- In:
Journal of business research : JBR
128
(
2021
),
pp. 650-660
Persistent link: https://www.econbiz.de/10012494523
Saved in:
94
Internationales Marketingmanagement
Berndt, Ralph
;
Fantapié Altobelli, Claudia
;
Sander, …
-
2020
-
6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012135490
Saved in:
95
Does the global vs. local scope matter? : contingencies of cause-related marketing in a developed market
Wei, Shuqin
;
Ang, Tyson
;
Liou, Ru-Shiun
- In:
Journal of business research : JBR
108
(
2020
),
pp. 201-212
Persistent link: https://www.econbiz.de/10012175301
Saved in:
96
Grundlagen des Marketingmanagements : Einführung in Strategie, Instrumente, Umsetzung und Unternehmensführung
Homburg, Christian
-
2020
-
6., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012234434
Saved in:
97
Marketingmanagement : Strategie - Instrumente - Umsetzung - Unternehmensführung
Homburg, Christian
-
2020
-
7., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10012234444
Saved in:
98
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
99
The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong
;
Patel, Pankaj
;
Xiang, Kexin
- In:
Journal of business research : JBR
110
(
2020
),
pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
Saved in:
100
Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
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