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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbepsychologie"
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Psychology of advertising
23
Werbepsychologie
23
Advertising effects
17
Consumer behaviour
17
Konsumentenverhalten
17
Werbewirkung
17
Advertising
12
Werbung
11
Brand image
7
Markenimage
7
Brand management
4
Emotion
4
Markenführung
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Cognition
3
Economic psychology
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Environmental consciousness
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Experiment
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Kognition
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USA
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Umweltbewusstsein
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Visualisierung
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Visualization
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Wirtschaftspsychologie
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Brand
2
Brand attitude
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Credibility
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Evolutionary economics
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Evolutionary psychology
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Evolutionsökonomik
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Fernsehwerbung
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Glaubwürdigkeit
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Green marketing
2
Internet marketing
2
Markenartikel
2
Motivation
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Online-Marketing
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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Aufsatz in Zeitschrift
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26
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English
26
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Alvarez, Cecilia M. O.
1
Attaran, Sharmin
1
Balaji, M. S.
1
Biswas, Abhijit
1
Briggs, Elten
1
Chrysochou, Polymeros
1
Chu, Hsunchi
1
Dardis, Frank E.
1
Dutta, Sujay
1
Faseur, Tine
1
Fennis, Bob Michaël
1
Geuens, Maggie
1
Hansen, Flemming
1
Hill, Sarah E.
1
Huang, Huiling
1
Jaccard, James
1
Janakiraman, Narayan
1
Jeong, Yongick
1
Jha, Subhash
1
Jiang, Yangyang
1
Kavvouris, Christos
1
Knewtson, Heather S.
1
Kreuzer, Maria
1
Lee, Jinhee
1
Lee, Seungae
1
Li, Feng
1
Li, Yexin Jessica
1
Liao, Shuling
1
Liu, Lu
1
Liu, Qing
1
Matthes, Jörg
1
Miniard, Paul W.
1
Mohanty, Praggyan
1
Motoki, Kosuke
1
Mukherji, Prokriti
1
Muralidharan, Sidharth
1
Narumi, Takuji
1
Navarro, Angeles
1
Northey, Gavin
1
Notarantonio, Elaine M.
1
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Journal of business research : JBR
Journal of promotion management : JPM
Journal of economic psychology : research in economic psychology and behavioral economics
73
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
The journal of socio-economics
19
International journal of advertising : the review of marketing communications
18
Journal of marketing research : JMR
13
Marketing : ZFP ; journal of research and management
12
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of economic literature
8
Journal of marketing communications
8
Public personnel management
7
The American economic review
7
Administrative Sciences : open access journal
6
Cahiers du GRATICE
6
Cambridge journal of economics
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International journal of social economics
6
Journal of current issues and research in advertising : JCIRA
6
Journal of marketing
6
Public management review
6
The economic journal : the journal of the Royal Economic Society
6
The quarterly journal of economics
6
Critical review : an interdisciplinary journal of politics and society
5
Journal of business and psychology
5
Journal of business ethics : JOBE
5
Journal of retailing
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
Health marketing quarterly
4
International journal of internet marketing and advertising : IJIMA
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
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ECONIS (ZBW)
26
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1
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
2
Multisensory consumer-computer interaction
Velasco, Carlos
;
Sunaga, Tsutomu
;
Narumi, Takuji
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 716-719
Persistent link: https://www.econbiz.de/10012643956
Saved in:
3
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
4
Nanoinfluencer marketing : how message features affect credibility and behavioral intentions
Balaji, M. S.
;
Jiang, Yangyang
;
Jha, Subhash
- In:
Journal of business research : JBR
136
(
2021
),
pp. 293-304
Persistent link: https://www.econbiz.de/10012663205
Saved in:
5
Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias
;
Sundie, Jill
;
Li, Yexin Jessica
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
Saved in:
6
The marketing of evolutionary psychology
Saad, Gad
- In:
Journal of business research : JBR
120
(
2020
),
pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
Saved in:
7
"Be careful what you say" : the role of psychological reactance on the impact of pro-environmental normative appeals
Kavvouris, Christos
;
Chrysochou, Polymeros
;
Thøgersen, John
- In:
Journal of business research : JBR
113
(
2020
),
pp. 257-265
Persistent link: https://www.econbiz.de/10012230483
Saved in:
8
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
9
The curious versus the overwhelmed : factors influencing QR codes scan intention
Okazaki, Shintaro
;
Navarro, Angeles
;
Mukherji, Prokriti
; …
- In:
Journal of business research : JBR
99
(
2019
),
pp. 498-506
Persistent link: https://www.econbiz.de/10012023703
Saved in:
10
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
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