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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Bankenregulierung"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Marketingmanagement
Online-Marketing
Social Web
768
Social web
768
Consumer behaviour
671
Konsumentenverhalten
671
Internet marketing
482
Digitalisierung
408
Digitization
408
Online retailing
298
Online-Handel
298
Innovation
263
E-commerce
254
Electronic Commerce
254
Beziehungsmarketing
217
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Informationstechnik
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96
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Filieri, Raffaele
7
Ko, Eunju
7
Peltier, James
7
Dwivedi, Yogesh Kumar
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Milne, George R.
6
Richard, Marie-Odile
6
Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Choi, Jeonghye
4
Kaur, Puneet
4
Rana, Nripendra P.
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
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Yoon, Sukki
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Bartikowski, Boris
3
Dhir, Amandeep
3
Hajli, Nick
3
Harrigan, Paul
3
Islam, Nazrul
3
Kim, Alex Jiyoung
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Kim, Hye-yŏng
3
Krishen, Anjala S.
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Mariani, Marcello M.
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McLean, Graeme J.
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Okazaki, Shintaro
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Osei-Frimpong, Kofi
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Ruiz Mafe, Carla
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Schibrowsky, John A.
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Seo, Yuri
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Swani, Kunal
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Talwar, Shalini
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Wagner, Udo
3
Wang, Fang
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Aiello, Gaetano
2
Alamanos, Eleftherios
2
Altobello, Suzanne A.
2
Augusto, Mário Gomes
2
Azer, Jaylan
2
Baek, Tae Hyun
2
Bala, Pradip Kumar
2
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Technological forecasting & social change : an international journal
Journal of banking & finance
249
SpringerLink / Bücher
233
International journal of internet marketing and advertising : IJIMA
208
Journal of retailing and consumer services
190
Springer eBook Collection
152
NBER working paper series
141
Journal of financial stability
136
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
135
Journal of banking regulation
134
Journal of marketing communications
119
Journal of advertising research
113
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
113
Management science : journal of the Institute for Operations Research and the Management Sciences
112
Working paper / National Bureau of Economic Research, Inc.
112
International journal of advertising : the review of marketing communications
105
IMF working papers
104
NBER Working Paper
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Discussion paper / Centre for Economic Policy Research
91
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
88
Information systems research : ISR
86
International journal of electronic marketing and retailing : IJEMR
85
Journal of internet commerce
80
Journal of money, credit and banking : JMCB
80
Discussion papers / CEPR
78
Journal of financial services research : JFSR
78
Tourism management : research, policies, practice
78
IMF country report
77
Journal of promotion management : innovations in planning and applied research
77
Policy research working paper : WPS
74
Business horizons
71
Journal of financial intermediation
69
Economic review
67
Electronic commerce research
66
International journal of technology marketing : IJTMkt
66
International journal of advertising : the quarterly review of marketing communications
65
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ECONIS (ZBW)
521
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521
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Affiliation rhetoric and digital orientation in crowdfunding appeals
Maurer, Joshua D.
;
Creek, Steven A.
;
Allison, Thomas H.
; …
- In:
Technological forecasting & social change : an …
190
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014438650
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
7
Digitalization in container shipping : do perception and satisfaction regarding digital products in a non-technology industry affect overall customer loyalty?
Balci, Gökcay
- In:
Technological forecasting & social change : an …
172
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013174250
Saved in:
8
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
9
Technology adoption factors in the digitization of popular culture : analyzing the online gambling market
Scott, Stephanie
;
Hughes, Paul
;
Hodgkinson, Ian
;
Kraus, …
- In:
Technological forecasting & social change : an …
148
(
2019
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012228610
Saved in:
10
The digital transformation of business : towards the datafication of the relationship with customers
Fernández-Rovira, Cristina
;
Álvarez Valdés, Jesús
; …
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665507
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