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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bankenregulierung"
~subject:"Brand"
~subject:"Marketingmanagement"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Brand
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Online-Marketing
Consumer behaviour
570
Konsumentenverhalten
570
Social Web
527
Social web
527
Internet marketing
409
Online retailing
254
Online-Handel
254
Beziehungsmarketing
184
Relationship marketing
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Filieri, Raffaele
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of banking & finance
249
SpringerLink / Bücher
241
International journal of internet marketing and advertising : IJIMA
216
Journal of retailing and consumer services
210
Springer eBook Collection
155
NBER working paper series
143
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
141
Journal of financial stability
136
Journal of banking regulation
134
Journal of marketing communications
120
Journal of advertising research
119
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
117
Working paper / National Bureau of Economic Research, Inc.
116
Management science : journal of the Institute for Operations Research and the Management Sciences
113
International journal of advertising : the review of marketing communications
107
IMF working papers
104
NBER Working Paper
97
Discussion paper / Centre for Economic Policy Research
95
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
Industrial marketing management : the international journal for industrial and high-tech firms
90
International journal of hospitality management
90
Information systems research : ISR
87
International journal of electronic marketing and retailing : IJEMR
87
Journal of internet commerce
85
Tourism management : research, policies, practice
82
Technological forecasting & social change : an international journal
81
Discussion papers / CEPR
80
Journal of money, credit and banking : JMCB
80
Journal of promotion management : innovations in planning and applied research
79
Journal of financial services research : JFSR
78
IMF country report
77
Policy research working paper : WPS
74
Business horizons
72
The journal of product & brand management
72
International journal of advertising : the quarterly review of marketing communications
70
Journal of financial intermediation
69
Electronic commerce research
68
Economic review
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ECONIS (ZBW)
464
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1
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464
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1
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
6
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
7
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
8
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
9
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
10
Destination appeal through digitalized comments
Bigné Alcañiz, J. Enrique
;
Ruiz, Carla
;
Curras-Perez, …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 447-453
Persistent link: https://www.econbiz.de/10012103417
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