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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand"
~subject:"Virtual reality"
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Brand
Virtual reality
Social Web
548
Social web
548
Consumer behaviour
414
Konsumentenverhalten
414
Internet marketing
286
Online-Marketing
286
Welt
204
World
204
Brand management
160
Markenführung
160
Relationship marketing
134
Beziehungsmarketing
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Social media
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Viral marketing
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Virales Marketing
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100
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Brand image
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Aiello, Gaetano
2
Augusto, Mário Gomes
2
Barhorst, Jennifer Brannon
2
Bigné Alcañiz, J. Enrique
2
Chattaraman, Veena
2
Chen, Qimei
2
Cowan, Kirsten
2
Flavián Blanco, Carlos
2
Gilbert, Juan E.
2
Hamari, Juho
2
Ibáñez-Sánchez, Sergio
2
Javornik, Ana
2
Kim, Juran
2
Ko, Eunju
2
Koles, Bernadett
2
Kwon, Wi-suk
2
Lee, Seung Hwan Mark
2
Loureiro, Sandra Maria Correia
2
McLean, Graeme J.
2
Meißner, Martin
2
Merchant, Altaf
2
Olya, Hossein
2
Orús, Carlos
2
Pfeiffer, Jella
2
Pfeiffer, Thies
2
Reijmersdal, Eva A. van
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Torrecilla, Carmen
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Torres, Pedro M.
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Wang, Kai-Yu
2
Xi, Nannan
2
Abosag, Ibrahim
1
Adler, Jost
1
Alcañiz, Mariano
1
Alden, Dana
1
Aljuhmani, Hasan Yousef
1
Aloini, Davide
1
Alzayat, Ayman
1
Ameen, Nisreen
1
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
66
The journal of brand management : an international journal
38
The journal of product & brand management
36
Psychology & marketing
32
Technological forecasting & social change : an international journal
28
Tourism management : research, policies, practice
27
International journal of networking and virtual organisations : IJNVO
24
Business horizons
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
International journal of internet marketing and advertising : IJIMA
18
SpringerLink / Bücher
18
Virtual environments for corporate education : employee learning and solutions
17
International journal of product development : IJPD
16
International journal of production research
16
Journal of promotion management : innovations in planning and applied research
16
Synthetic worlds : emerging technologies in education and economics
15
Virtual worlds and e-commerce : technologies and applications for building customer relationships
15
Management information systems : mis quarterly
14
Managerial challenges and social impacts of virtual and augmented reality
14
Springer eBook Collection
14
Commercial transactions in the virtual world : issues and opportunities
13
International journal of retail and distribution management
13
Journal of marketing management : MM
13
Marketing intelligence & planning
13
International journal of hospitality management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of management information systems : JMIS
11
Journal of strategic marketing
11
Premier reference source
11
Virtuelle Unternehmen
11
Advances in developing human resources : ADHR
10
Cogent business & management
10
Information systems research : ISR
10
International journal of electronic marketing and retailing : IJEMR
10
International journal of technology marketing : IJTMkt
10
Journal of internet commerce
10
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ECONIS (ZBW)
111
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1
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
2
Virtual influencers and pro-environmental causes : the roles of message warmth and trust in experts
Gerrath, Maximilian H. E. E.
;
Olya, Hossein
;
Shah, Zahra
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549584
Saved in:
3
Virtual influencers and data privacy : introducing the multi-privacy paradox
Liyanaarachchi, Gajendra
;
Mifsud, Matthieu
;
Viglia, …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014550351
Saved in:
4
Let virtual creatures stay virtual : tactics to increase trust in virtual influencers
Qu, Ying
;
Baek, Eunsoo
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10014475083
Saved in:
5
Richness and dynamics : how to improve virtual reality tourism adoption with virtual social clues
Zhu, Jiaji
;
Jiang, Yushi
;
Wang, Yedi
;
Yang, Qiang
;
Li, Wei
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 142-158
Persistent link: https://www.econbiz.de/10014475099
Saved in:
6
Fueling user engagement in virtual CSR co-creation with mental simulation : a cognitive appraisal perspective
Zhou, Fei
;
Zhang, Na
;
Mou, Jian
;
Zhang, Qin
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014547276
Saved in:
7
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
8
The effect of E-commerce virtual live streamer socialness on consumers' experiential value : an empirical study based on Chinese E-commerce live streaming studios
Wu, Ruijuan
;
Liu, Jingjing
;
Chen, Shuai
;
Tong, Xing
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 714-733
Persistent link: https://www.econbiz.de/10014428168
Saved in:
9
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
10
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
Huang, Tseng-Lung
;
Chung, Henry F. L.
- In:
Journal of research in interactive marketing : …
18
(
2024
)
1
,
pp. 6-30
Persistent link: https://www.econbiz.de/10014475046
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