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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Brand
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414
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Internet marketing
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Augusto, Mário Gomes
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Tiago, Flávio Borges
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Journal of business research : JBR
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
The journal of product & brand management
34
The journal of brand management : an international journal
32
Journal of retailing and consumer services
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of internet marketing and advertising : IJIMA
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
Psychology & marketing
9
Marketing intelligence & planning
8
Business horizons
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of fashion marketing and management
6
Journal of marketing communications
6
Technological forecasting & social change : an international journal
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of internet commerce
5
Journal of marketing
5
SpringerLink / Bücher
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Cross-cultural and critical perspectives on brands
4
European journal of marketing
4
European journal of marketing : EJM
4
Global business review
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing theory and practice : JMTP
4
Journal of service management
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Tourism management : research, policies, practice
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Asia Pacific journal of marketing and logistics
3
Cogent business & management
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Critical explorations
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EBSCOhost eBook Collection
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European Sport management quarterly : ESMQ
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of hospitality management
3
International journal of market research : JMRS ; the journal of the Market Research Society
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ECONIS (ZBW)
49
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11
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
12
Differences between TripAdvisor and Booking.com in branding co-creation
Tiago, Maria Teresa Borges
;
Arruda, Carolina
;
Tiago, …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 380-388
Persistent link: https://www.econbiz.de/10012435336
Saved in:
13
A new form of brand experience in online social networks : an empirical analysis
Yu, Xiaolei
;
Yuan, Chunlin
;
Kim, Juran
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 426-435
Persistent link: https://www.econbiz.de/10012544845
Saved in:
14
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
15
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
16
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
17
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
18
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
19
Revisiting the consumer brand engagement concept
Obilo, Obinna O.
;
Chefor, Ellis
;
Saleh, Amin
- In:
Journal of business research : JBR
126
(
2021
),
pp. 634-643
Persistent link: https://www.econbiz.de/10012494330
Saved in:
20
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
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