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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing"
~subject:"Experiment"
~subject:"Personality psychology"
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Search: subject:"consumer behavior"
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Experiment
Personality psychology
Consumer behaviour
2,280
Konsumentenverhalten
2,280
Brand management
442
Markenführung
442
Beziehungsmarketing
424
Relationship marketing
424
Brand image
383
Markenimage
383
Brand
254
Einzelhandel
248
Retail trade
248
Markenartikel
247
Social Web
218
Social web
218
Online retailing
214
Online-Handel
214
Internet marketing
209
Online-Marketing
209
Customer satisfaction
173
Kundenzufriedenheit
173
Emotion
171
Advertising effects
152
Werbewirkung
152
Luxury goods
148
Luxusgüter
148
Dienstleistungsqualität
142
Service quality
142
Viral marketing
140
Virales Marketing
140
Persönlichkeitspsychologie
117
Advertising
110
Werbung
105
E-commerce
94
Electronic Commerce
94
Preismanagement
89
Pricing strategy
89
Marketing management
88
Marketingmanagement
88
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5
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5
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210
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Oppewal, Harmen
5
Bartikowski, Boris
3
Demangeot, Catherine
3
Fastoso, Fernando
3
Japutra, Arnold
3
Al Zagir, Nadia
2
Anthoni, Kristine
2
Balaji, M. S.
2
Black, Iain
2
Carvalho, Sergio W.
2
Chen, Rong
2
Cleveland, Mark
2
Cui, Yuanyuan
2
Dawra, Jagrook
2
Diamantopoulos, Adamantios
2
Florack, Arnd
2
Givi, Julian
2
Grewal, Dhruv
2
Gupta, Suraksha
2
Javornik, Ana
2
Jones, Richard
2
Kalakbandi, Vinay Kumar
2
Kim, Jungkeun
2
Kipnis, Eva
2
Kornum, Niels
2
Laroche, Michel
2
Loureiro, Sandra Maria Correia
2
Lowrey, Tina M.
2
Lü, Kevin
2
Mahr, Dominik
2
Meißner, Martin
2
Michel, Géraldine
2
Monroe, Kent B.
2
Otterbring, Tobias
2
Padamwar, Pravesh Kumar
2
Philp, Matthew
2
Ruyter, Ko de
2
Scaraboto, Daiane
2
Septianto, Felix
2
Shavitt, Sharon
2
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Journal of business research : JBR
Journal of retailing
Journal of retailing and consumer services
100
Journal of consumer research : JCR ; an interdisciplinary bimonthly
98
Psychology & marketing
91
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
89
Journal of economic behavior & organization : JEBO
65
International journal of hospitality management
58
Journal of behavioral and experimental economics
55
Journal of marketing research : JMR
54
Journal of economic psychology : research in economic psychology and behavioral economics
52
Journal of behavioral decision making
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
Food policy : economics planning and politics of food and agriculture
40
International journal of consumer studies
37
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
37
Tourism management : research, policies, practice
35
Journal of travel and tourism marketing
34
NBER working paper series
34
Marketing letters : a journal of research in marketing
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
31
European journal of marketing : EJM
30
Discussion paper series / IZA
29
The journal of product & brand management
29
CESifo working papers
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
27
Journal of business ethics : JOBE
27
Journal of marketing communications
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Discussion paper
26
Information systems research : ISR
26
Journal of consumer behaviour : an international research review
24
Journal of consumer research : JCR ; an interdisciplinary journal
24
The journal of brand management : an international journal
24
Experimental economics : a journal of the Economic Science Association
23
Journal of international consumer marketing
22
Journal of marketing research
22
Asia Pacific journal of marketing and logistics
21
International journal of advertising : the review of marketing communications
21
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ECONIS (ZBW)
210
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210
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1
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
2
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
3
Understanding the desire for green consumption : norms, emotions, and attitudes
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552014
Saved in:
4
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
5
Virtual reality-based product displays to inspire consumers' purchase intentions : an experimental study
Raza, Ali
;
Wasim, Manahil
;
Ishaq, Muhammad Ishtiaq
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549586
Saved in:
6
Look for the signature : using personal signatures as extrinsic cues promotes identity-congruent behavior
Kettle, Keri L.
;
Mantonakis, Antonia
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014535959
Saved in:
7
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
8
Inspiration and consumer patience in intertemporal choice : a moderated mediation model of meaning in life and regulatory focus
Liang, Jianping
;
Yu, Yu
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556452
Saved in:
9
Person vs. purchase comparison : how material and experiential purchases evoke consumption-related envy in others
Park, Joowon
;
Banker, Sachin
;
Masters, Tamara
;
Yu-Buck, …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014331819
Saved in:
10
Do morally disengaged employees withdraw from customer-oriented citizenship behavior in response to customers' uncivil behavior?
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Gupta, Suraksha
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014331848
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