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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The American economic review"
~isPartOf:"Tourism management : research, policies, practice"
~language:"eng"
~subject:"Consumer behaviour"
~subject:"Hotel industry"
~subject:"Tourismusregion"
~subject:"Tourismuswirtschaft"
~type_genre:"Article in journal"
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Consumer behaviour
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Laroche, Michel
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Ko, Eunju
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Paul, Justin
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Dhir, Amandeep
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Park, Jungkun
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Chebat, Jean-Charles
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Cleveland, Mark
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Pantano, Eleonora
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Thaichon, Park
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Valette-Florence, Pierre
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Filieri, Raffaele
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Jebarajakirthy, Charles
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Journal of business research : JBR
Journal of retailing and consumer services
The American economic review
Tourism management : research, policies, practice
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1,520
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Asia Pacific journal of marketing and logistics
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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Journal of international consumer marketing
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Journal of retailing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Journal of marketing
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Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Journal of the Academy of Marketing Science
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Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
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Technological forecasting & social change : an international journal
282
Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5,236
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1
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10
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5,236
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date (oldest first)
1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
3
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
4
An application of protection motivation theory to understand the influence of fear-appeal media on stated donations for coral reef restoration
Suess, Courtney
;
Maddock, Jason E.
;
Palma, Marco A.
; …
- In:
Tourism management : research, policies, practice
100
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014457506
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
7
Are publicly traded tourism and hospitality providers greenwashing?
Papagiannakis, Giorgos E.
;
Vlachos, Pavlos A.
;
Koritos, …
- In:
Tourism management : research, policies, practice
103
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10015052155
Saved in:
8
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
9
The asymmetric impact of Twitter Sentiment and emotions : impulse response analysis on European tourism firms using micro-data
Polyzos, Stathis
;
Fotiadis, Anestis
;
Huan, Tzung-cheng
- In:
Tourism management : research, policies, practice
104
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10015052177
Saved in:
10
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
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