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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Business-to-business marketing"
~subject:"Verkaufspersonal"
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Search: subject_exact:"Business-to-business relationship"
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Business-to-business marketing
Verkaufspersonal
B-to-B-Marketing
126
Lieferantenmanagement
91
Supplier relationship management
91
Relationship marketing
41
Beziehungsmarketing
40
Verkauf
19
Selling
18
Salespeople
17
Brand management
16
Markenführung
16
E-commerce
15
Electronic Commerce
15
Marketing management
14
Marketingmanagement
14
Consumer behaviour
13
Konsumentenverhalten
13
Digital platform
11
Digitale Plattform
11
Brand image
10
Markenimage
10
Social Web
10
Social web
10
B2B
9
B2B marketing
9
Customer satisfaction
9
Kundenzufriedenheit
9
Betriebliche Wertschöpfung
8
Business-to-business
8
Value creation
8
Business network
7
Business-to-Business-Marketing
7
Customer value
7
Digitalisierung
7
Digitization
7
Innovation
7
KMU
7
Kundenwert
7
SME
7
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110
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2
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Article
112
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14
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112
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Conference paper
2
Konferenzbeitrag
2
Aufsatzsammlung
1
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1
Ratgeber
1
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Language
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English
114
German
12
Author
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Sharma, Piyush
5
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Cambra-Fierro, Jesús
2
Chatterjee, Sharmila C.
2
Chatterjee, Sheshadri
2
Chaudhuri, Ranjan
2
Chung, Henry F. L.
2
D'Alessandro, Steven
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Geiger, Ingmar
2
Gounaris, Spiros
2
Gupta, Aditya
2
Gupta, Shivam
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
Hinterhuber, Andreas
2
Huang, Ying
2
Kienzler, Mario
2
Kindström, Daniel
2
Kleinaltenkamp, Michael
2
Latinovic, Zoran
2
Malik, Ashish
2
Miles, Morgan P.
2
O'Cass, Aron
2
Paul, Justin
2
Raddats, Chris
2
Rana, Nripendra P.
2
Vrontis, Demetris
2
Weinstein, Art
2
Xiao, Zhenxin
2
Xu, Shichun
2
Agarwal, Shailja
1
Alexander, Matthew
1
Allison, Lee
1
Almoraish, Ahmed
1
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Published in...
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Journal of business research : JBR
Journal of strategic marketing
Springer eBook Collection / Business and Economics
Industrial marketing management : the international journal for industrial and high-tech firms
609
The journal of business & industrial marketing
235
Journal of business-to-business marketing
126
SpringerLink / Bücher
65
Handbook of business-to-business marketing
35
Journal of marketing
32
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
European journal of marketing : EJM
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
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ECONIS (ZBW)
126
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126
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1
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
2
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
3
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
4
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
5
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
6
"Good times - bad times" : relationship marketing through business cycles
Mora Cortez, Roberto
;
Johnston, Wsley J.
;
Ehret, Michael
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014332158
Saved in:
7
Joint forward contract negotiation : the role of B2B procurement platforms
Fan, Mengli
;
Xing, Wei
;
Huang, Yi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383051
Saved in:
8
Boosting eCommerce sales with livestreaming in B2B marketplace : a perspective on live streamers' competencies
Liao, Miyan
;
Fang, Jiaming
;
Han, Lintong
;
Wen, Ling
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383057
Saved in:
9
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
10
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
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