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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"The journal of product & brand management"
~subject:"Markenführung"
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Search: subject:"Kundenmanagement"
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Markenführung
Beziehungsmarketing
1,012
Relationship marketing
1,012
Consumer behaviour
561
Konsumentenverhalten
561
Brand management
271
Customer satisfaction
232
Kundenzufriedenheit
232
Brand image
206
Markenimage
206
Dienstleistungsqualität
161
Service quality
161
Brand
158
Markenartikel
154
Social Web
149
Social web
149
Customer integration
123
Kundenintegration
122
Lieferantenmanagement
116
Supplier relationship management
116
Internet marketing
104
Online-Marketing
104
Marketing management
86
Marketingmanagement
86
Customer value
84
Kundenwert
84
Confidence
71
Vertrauen
71
Emotion
68
Brand loyalty
65
Einzelhandel
63
Retail trade
63
Markentreue
53
Betriebliche Wertschöpfung
51
Social media
51
Value creation
51
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50
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271
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Veloutsou, Cleopatra
8
Guzman, Francisco
7
Fetscherin, Marc
5
Japutra, Arnold
5
Kim, Kyung Hoon
4
Ko, Eunju
4
Roy, Sanjit
4
Aiello, Gaetano
3
Andreini, Daniela
3
Black, Iain
3
Khan, Imran
3
Pedeliento, Giuseppe
3
Sharifah Faridah Syed Alwi
3
Zarantonello, Lia
3
Augusto, Mário Gomes
2
Badrinarayanan, Vishag
2
Balaji, M. S.
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Bazi, Saleh
2
Becerra, Enrique P.
2
Bose, Sunny
2
Bozkurt, Sıddık
2
Broyles, S. Allen
2
Ekinci, Yuksel
2
Fatma, Mobin
2
Filieri, Raffaele
2
Gaganpreet Singh
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Kaushik, Arun Kumar
2
Kennedy, Eric
2
Ketron, Seth
2
Kidwell, Blair
2
Kumar, Vikas
2
Leingpibul, Thaweephan
2
Mandler, Timo
2
McLean, Graeme J.
2
Molinillo, Sebastian
2
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Journal of business research : JBR
Journal of strategic marketing
The international journal of bank marketing : IJBM
The journal of product & brand management
Journal of retailing and consumer services
103
The journal of brand management : an international journal
89
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Marketing intelligence & planning
26
Psychology & marketing
26
SpringerLink / Bücher
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of marketing communications
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
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ECONIS (ZBW)
271
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1
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271
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
4
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
7
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
8
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
9
Building consumer-brand relationships in the channel-mix era : the role of self-brand connection and product involvement
Rodríguez-Torrico, Paula
;
San José Cabezudo, Rebeca
; …
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10014485718
Saved in:
10
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
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