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Konsumentenverhalten
Measurement
86
Messung
86
Consumer behaviour
28
Scale development
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Beziehungsmarketing
13
Relationship marketing
13
Customer satisfaction
12
Kundenzufriedenheit
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Journal of business research : JBR
Journal of targeting, measurement and analysis for marketing
Journal of retailing and consumer services
20
The journal of brand management : an international journal
15
Journal of marketing research : JMR
9
International journal of market research
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
Psychology & marketing
8
International journal of hospitality management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of international consumer marketing
6
Marketing : ZFP ; journal of research and management
6
The journal of product & brand management
6
European journal of marketing : EJM
5
International journal of consumer studies
5
Journal of business ethics : JOBE
5
NBER working paper series
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SpringerLink / Bücher
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The journal of services marketing
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Tourism management : research, policies, practice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing review
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of customer behaviour
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
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The service industries journal
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Total quality management & business excellence
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Gabler Edition Wissenschaft
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Global business review
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International journal of contemporary hospitality management
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
3
International journal of retail & distribution management
3
Journal of fashion marketing and management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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21
Measuring consumer-based brand authenticity
Napoli, Julie
;
Dickinson, Sonia J.
;
Beverland, Michael B.
; …
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1090-1098
Persistent link: https://www.econbiz.de/10010364522
Saved in:
22
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
23
Global replication of CETSCALE : a study of the Iranian market
Nadimi, Ilghelich
;
Mansori, Shaheen
;
Ismail, Zarina …
- In:
Journal of targeting, measurement and analysis for marketing
20
(
2012
)
3/4
,
pp. 261-268
Persistent link: https://www.econbiz.de/10009710881
Saved in:
24
Consumer trying : scale development and validation
Mathur, Anil
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
1
,
pp. 45-54
Persistent link: https://www.econbiz.de/10009233559
Saved in:
25
Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
Saved in:
26
A method of abbreviating a laddering survey
Kaciak, Eugene
;
Cullen, Carman W.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
2
,
pp. 105-113
Persistent link: https://www.econbiz.de/10003876458
Saved in:
27
The validity of attribute-importance measurement : a review
Ittersum, Koert van
;
Pennings, Joost M. E.
;
Wansing, Brian
- In:
Journal of business research : JBR
60
(
2007
)
11
,
pp. 1177-1190
Persistent link: https://www.econbiz.de/10003560918
Saved in:
28
Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
Saved in:
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