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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand management"
~subject:"Consumer behaviour"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Consumer behaviour
Social Web
470
Social web
470
Konsumentenverhalten
222
Internet marketing
204
Online-Marketing
204
Social media
127
Markenführung
109
Beziehungsmarketing
101
Relationship marketing
101
Viral marketing
94
Virales Marketing
94
Brand image
64
Markenimage
64
Social network
57
Soziales Netzwerk
57
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50
Online-Handel
50
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Kundenintegration
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32
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30
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27
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Digitization
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Werbewirkung
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21
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256
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Filieri, Raffaele
8
Flavián Blanco, Carlos
5
Veloutsou, Cleopatra
5
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Black, Iain
3
Casaló, Luis V.
3
Choi, Jeonghye
3
Hajli, Nick
3
Harrigan, Paul
3
Kim, Jikyung
3
Ranaweera, Chatura
3
Richard, Marie-Odile
3
Rita, Paulo
3
Seo, Yuri
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Augusto, Mário Gomes
2
Babin, Barry J.
2
Bazi, Saleh
2
Belei, Nina
2
Chang, Sue Ryung
2
Chen, Jie
2
Chen, Qimei
2
Dessart, Laurence
2
Dwivedi, Yogesh Kumar
2
Elayan, Suzanne
2
Foroudi, Pantea
2
Gorton, Matthew
2
Hanson, Sara
2
Hennig-Thurau, Thorsten
2
Horváth, Csilla
2
Jayawardhena, Chanaka
2
Johnen, Marius
2
Kim, Hye-yŏng
2
Kim, Juran
2
Lim, Weng Marc
2
Lin, Zhibin
2
Liu, Martin J.
2
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Journal of business research : JBR
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
46
Psychology & marketing
42
International journal of consumer studies
41
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
Cogent business & management
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
International journal of hospitality management
29
Journal of fashion marketing and management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Young consumers : insight and ideas for responsible marketers
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
256
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256
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1
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
2
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
3
Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil
;
Donkers, Bas
;
Dijl, Patrick van
;
Dellaert, …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
Saved in:
4
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
5
From devil to angel : how being envied for luxury brand social media word of mouth discourages counterfeit purchases
Feng, Wenting
;
Yang, Morgan X.
;
Yu, Irina Y.
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014331856
Saved in:
6
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
7
Not so different after all? : a netnographic exploration of user engagement with non-human influencers on social media
Xie-Carson, Li
;
Benckendorff, Pierre
;
Hughes, Karen
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014383085
Saved in:
8
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
9
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
10
I share, therefore I trust : a moderated mediation model of the influence of eWOM engagement on social commerce
Gvili, Yaniv
;
Levy, Shalom
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380337
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