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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Destination management
Firmenimage
Brand management
622
Markenführung
622
Consumer behaviour
518
Konsumentenverhalten
518
Brand image
511
Markenimage
511
Brand
283
Markenartikel
274
Beziehungsmarketing
166
Relationship marketing
166
Social Web
118
Social web
118
Luxury goods
101
Luxusgüter
101
Internet marketing
99
Online-Marketing
99
Advertising effects
58
Werbewirkung
58
Marketing management
56
Marketingmanagement
56
Brand equity
50
Personality psychology
50
Persönlichkeitspsychologie
50
Brand loyalty
43
Designation of origin
42
Herkunftsbezeichnung
42
Customer satisfaction
41
Kundenzufriedenheit
41
Customer integration
40
Kundenintegration
40
Social media
40
Advertising
38
Emotion
38
Branding
37
Tourism marketing
36
Tourismusmarketing
36
Markentreue
35
Corporate reputation
33
China
32
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Article
64
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Article in journal
Conference paper
Aufsatz in Zeitschrift
64
Case study
1
Fallstudie
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English
64
Author
All
Foroudi, Pantea
5
Melewar, T. C.
4
Balmer, John M.T.
3
Dennis, Charles
3
Ageeva, Elena
2
Balmer, John M. T.
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Gupta, Suraksha
2
He, Xinming
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Pantano, Eleonora
2
Podnar, Klement
2
Quamina, La Toya
2
Singh, Jaywant
2
Sirakaya-Turk, Ercan
2
Aarstad, Jarle
1
Abou-Shouk, Mohamed A.
1
Akarsu, Tugra Nazlil
1
Altintas, Volkan
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Ashton, Ann Suwaree
1
Atadil, Hilmi A.
1
Avraham, Eli
1
Balaji, M. S.
1
Bang, Nguyen
1
Baum, Matthias
1
Baumgarth, Carsten
1
Bebek, Gaye
1
Becerra, Manuel
1
Beliaeva, Tatiana
1
Benedetti, Carlotta
1
Bettinelli, Cristina
1
Bigné Alcañiz, J. Enrique
1
Bonnardel, Valérie
1
Borini, Felipe Mendes
1
Boukis, Achilleas
1
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Journal of business research : JBR
Journal of vacation marketing : an international journal
Tourism management : research, policies, practice
65
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
The journal of brand management : an international journal
49
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Tourism management perspectives : TMP
30
Journal of destination marketing & management
29
Journal of retailing and consumer services
23
Journal of vacation marketing
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Marketing intelligence & planning
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of hospitality marketing & management
12
Asia Pacific journal of marketing and logistics
11
Journal of business ethics : JOBE
11
Tourism and hospitality research : THR
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Theoretical and applied economics : GAER review
10
Tourism review
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Journal of strategic marketing
9
Cogent business & management
8
International journal of contemporary hospitality management
8
Qualitative market research : an international journal
8
Tourism review : the official journal of the AIEST
8
Administrative Sciences : open access journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of business strategy
6
Journal of marketing communications
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of hospitality management
5
Journal of Islamic marketing
5
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ECONIS (ZBW)
64
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1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
4
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
5
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
8
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
9
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
10
Millennial Chinese consumers' perceived destination brand value
Luo, Jun
;
Dey, Bidit Lal
;
Yalkin, Cagri
;
Sivarajah, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 655-665
Persistent link: https://www.econbiz.de/10012257666
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