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~isPartOf:"Journal of business research : JBR"
~isPartOf:"MIS quarterly"
~subject:"Viral marketing"
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Search: subject_exact:"Personalization"
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Viral marketing
Personalization
38
Personalisierung
26
Consumer behaviour
21
Konsumentenverhalten
21
Online retailing
18
Online-Handel
18
Virales Marketing
16
Data Mining
13
Data mining
13
Internet marketing
12
Online-Marketing
12
Social Web
9
Social web
9
E-commerce
7
Electronic Commerce
7
Digital platform
5
Digitale Plattform
5
Online reviews
5
Emotion
4
Mobile Anwendung
4
Mobile application
4
Text
4
Text mining
4
Bibliometrics
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Bibliometrie
3
Brand management
3
Einzelhandel
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Electronic word of mouth
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Internet
3
Markenführung
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Retail trade
3
Advertising
2
Advertising effects
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Augmented reality
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Brand
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16
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Aggarwal, Rohit
1
Balaji, M. S.
1
Banerjee, Snehasish
1
Barhorst, Jennifer B.
1
Benkenstein, Martin
1
Bond, Samuel D.
1
Brooks, Joshua
1
Cheng, Yi-Hsiu
1
Chua, Alton Y. K.
1
Dwivedi, Yogesh Kumar
1
Guha Majumder, Madhumita
1
Gupta, Sangita Dutta
1
Hein, Nika
1
Hikkerova, Lubica
1
Ho, Hui-Yi
1
Huang, Guanxiong
1
Hájek, Petr
1
Iacobucci, Dawn
1
Irani, Seda
1
Jha, Subhash
1
Karimi, Sahar
1
Kunz, Werner
1
König, Tatjana Maria
1
Liang, Hai
1
Luo, Jun
1
Midha, Vishal
1
Nimsgern, Vivien
1
Obal, Michael
1
Paul, Justin
1
Qiu, Yiling
1
Rana, Nripendra P.
1
Reimer, Thomas
1
Riquelme, Isabel P.
1
Román, Sergio
1
Roy, Pradeep Kumar
1
Sahut, Jean-Michel
1
Saumya, Sunil
1
Singh, Jyoti Prakash
1
Sullivan, Nicholas
1
Wang, Fang
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Journal of business research : JBR
MIS quarterly
Tourism management : research, policies, practice
17
International journal of hospitality management
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
Electronic commerce research
8
International journal of contemporary hospitality management
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Journal of retailing and consumer services
7
Information systems research : ISR
6
International journal of internet marketing and advertising : IJIMA
5
Journal of electronic commerce research : JECR
4
Journal of hospitality marketing & management
4
Journal of internet commerce
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Tourism management perspectives : TMP
4
Cogent business & management
3
Electronic markets : EM ; the international journal of electronic commerce and business media
3
Faculty & research / Insead : working paper series
3
International journal of business information systems : IJBIS
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international consumer marketing
3
Journal of marketing communications
3
Journal of retailing
3
Journal of travel and tourism marketing
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Psychology & marketing
3
European journal of marketing : EJM
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of consumer studies
2
International journal of market research
2
International journal of production research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Internet policy review : journal on internet regulation
2
Journal of consumer marketing
2
Journal of strategic marketing
2
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ECONIS (ZBW)
16
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16
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1
The role of recommendation sources and attribute framing in online product recommendations
Yang, Yikai
;
Zheng, Jiehui
;
Yu, Yining
;
Qiu, Yiling
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014549158
Saved in:
2
Fake or credible? : antecedents and consequences of perceived credibility in exaggerated online reviews
Román, Sergio
;
Riquelme, Isabel P.
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013534117
Saved in:
3
Understanding online fake review production strategies
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013534257
Saved in:
4
Fake review detection in e-commerce platforms using aspect-based sentiment analysis
Hájek, Petr
;
Hikkerova, Lubica
;
Sahut, Jean-Michel
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383045
Saved in:
5
A value perspective on online review platforms : profiling preference structures of online shops and traditional companies
König, Tatjana Maria
;
Hein, Nika
;
Nimsgern, Vivien
- In:
Journal of business research : JBR
145
(
2022
),
pp. 387-401
Persistent link: https://www.econbiz.de/10013197914
Saved in:
6
Perceived usefulness of online customer reviews : a review mining approach using machine learning & exploratory data analysis
Guha Majumder, Madhumita
;
Gupta, Sangita Dutta
;
Paul, Justin
- In:
Journal of business research : JBR
150
(
2022
),
pp. 147-164
Persistent link: https://www.econbiz.de/10013365607
Saved in:
7
Effectiveness of product recommendation framing on online retail platforms
Zhang, Junhui
;
Balaji, M. S.
;
Luo, Jun
;
Jha, Subhash
- In:
Journal of business research : JBR
153
(
2022
),
pp. 185-197
Persistent link: https://www.econbiz.de/10013534007
Saved in:
8
Anger in consumer reviews : unhelpful but persuasive?
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012631406
Saved in:
9
Superlatives and scope of improvement in online recommendations : breath of life or a kiss of death?
Aggarwal, Rohit
;
Midha, Vishal
;
Sullivan, Nicholas
- In:
MIS quarterly
45
(
2021
)
3
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10012631433
Saved in:
10
Uncovering the effects of textual features on trustworthiness of online consumer reviews : a computational-experimental approach
Huang, Guanxiong
;
Liang, Hai
- In:
Journal of business research : JBR
126
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012494218
Saved in:
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