//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Research"
~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~subject:"Innovationsmanagement"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Communication"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Innovationsmanagement
Online-Marketing
Kommunikation
155
Communication
132
Informationstechnik
131
Öffentlichkeitsarbeit
130
Information technology
129
Public relations
126
Consumer behaviour
87
Konsumentenverhalten
87
Internal communication
77
Interne Kommunikation
77
Mobile communications
57
Mobilkommunikation
57
Social Web
56
Social web
56
Corporate Social Responsibility
45
Corporate social responsibility
44
Deutschland
41
Theorie
38
Theory
38
Germany
37
Innovation
37
Digitalisierung
36
Internet marketing
35
USA
35
United States
34
Innovation management
33
Digitization
32
Beziehungsmarketing
31
Relationship marketing
31
Werbung
29
Advertising
28
Brand management
28
Markenführung
28
Unternehmen
27
Experiment
26
Produktentwicklung
26
Marketing management
25
Marketingmanagement
25
more ...
less ...
Online availability
All
Undetermined
54
Free
2
Type of publication
All
Article
63
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Hochschulschrift
6
Thesis
4
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
65
German
7
Author
All
Ko, Eunju
3
Colladon, Andrea Fronzetti
2
Garcia-Perez, Alexeis
2
Abubakar, A. Mohammed
1
Aguirre, Joao
1
Ammi, Chantal
1
Antsipava, Dasha
1
Ashaduzzaman, Md.
1
Assaf, A. Georges
1
Ataman, M. Berk
1
Azer, Jaylan
1
Ballerini, Jacopo
1
Bansal,, Anjali
1
Barczak, Gloria
1
Barnes, Liz
1
Baudier, Patricia
1
Behravesh, Elaheh
1
Belei, Nina
1
Berger, Elisabeth S. C.
1
Bergmann, Gustav
1
Bernritter, Stefan F.
1
Biscaia, Rui
1
Blasco-Arcas, Lorena
1
Blazquez Cano, Marta
1
Blindenbach-Driessen, Floortje
1
Boudreau, Kevin
1
Brettel, Malte
1
Briamonte, M. Farina
1
Briel, Frederik von
1
Bruggen, Gerrit H. van
1
Buijs, Jan A.
1
Bustinza, Oscar F.
1
Buzeta, Cristian
1
Calantone, Roger J.
1
Candelo, Elena
1
Casado-Molina, Ana-María
1
Castro, Vítor
1
Chen, Lujie
1
Chierici, Roberto
1
Chung, Minjee
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
5
Published in...
All
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Research
The journal of product innovation management : an international publication of the Product Development & Management Association
Technological forecasting & social change : an international journal
41
SpringerLink / Bücher
29
International journal of internet marketing and advertising : IJIMA
28
Journal of open innovation : technology, market, and complexity
20
International journal of advertising : the review of marketing communications
18
Journal of marketing communications
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
16
International journal of technology management : IJTM
15
Technovation : the international journal of technological innovation, entrepreneurship and technology management
15
Corporate communications : an international journal
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of retailing and consumer services
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of innovation management
12
Innovation: organization & management : IOM
11
International journal of technology marketing : IJTMkt
11
Journal of communication management : an international journal
11
Journal of media business studies
11
Journal of promotion management : innovations in planning and applied research
11
Technology analysis & strategic management
11
Business horizons
10
Information systems research : ISR
10
International journal of electronic marketing and retailing : IJEMR
10
Journal of promotion management : JPM
10
The journal of business & industrial marketing
10
Journal of management information systems : JMIS
9
Premier reference source
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Springer eBook Collection
9
Young consumers : insight and ideas for responsible marketers
9
Cogent business & management
8
European journal of innovation management
8
IEEE transactions on engineering management : EM
8
Information systems management
8
International journal of business innovation and research
8
International journal of innovation and technology management
8
Journal of internet commerce
8
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer engagement through corporate social responsibility
communication
on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
2
The language and social behavior of innovators
Colladon, Andrea Fronzetti
;
Toschi, Laura
;
Ughetto, Elisa
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013468683
Saved in:
3
Linguistic elements of conversational human voice in online brand
communication
: manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
4
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
5
Exploring the dialogic
communication
potential of selected African destinations' place websites
Hinson, Robert
;
Osabutey, Ellis L. C.
;
Kosiba, John …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
Saved in:
6
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
7
How does technological opportunism affect firm performance? : the mediating role of resource orchestration
Li, Lixu
;
Chen, Lujie
;
Yan, Ji
;
Xu, Cheng
;
Jiang, Nan
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014374933
Saved in:
8
A study of human resource digital transformation (HRDT) : a phenomenon of innovation capability led by digital and individual factors
Bansal,, Anjali
;
Panchal, Tanvi
;
Jabeen, Fauzia
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229550
Saved in:
9
The impact of company-generated posts with crisis-related content on online engagement behavior
Kleer, Nicola
;
Kunz, Reinhard
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304134
Saved in:
10
Understanding online event experience : the importance of
communication
, engagement and interaction
Kharouf, Husni
;
Biscaia, Rui
;
Garcia-Perez, Alexeis
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 735-746
Persistent link: https://www.econbiz.de/10012417391
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->