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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~subject:"Markenführung"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
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Markenführung
Markenimage
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Ko, Eunju
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Melewar, T. C.
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Arslanagic-Kalajdzic, Maja
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Bang, Nguyen
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Merunka, Dwight
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Motoki, Kosuke
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
The journal of brand management : an international journal
594
The journal of product & brand management
404
Journal of retailing and consumer services
365
Psychology & marketing
175
European journal of marketing : EJM
151
Asia Pacific journal of marketing and logistics
140
Journal of marketing communications
128
Journal of marketing management : MM
127
International journal of hospitality management
124
Tourism management : research, policies, practice
121
Industrial marketing management : the international journal for industrial and high-tech firms
118
Marketing intelligence & planning
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
102
Journal of strategic marketing
100
Journal of marketing
99
Journal of the Academy of Marketing Science
91
Journal of international consumer marketing
89
Journal of fashion marketing and management
88
International marketing review
84
Marketing letters : a journal of research in marketing
84
Journal of advertising research
83
The journal of consumer marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
78
Journal of global marketing
77
Journal of marketing research : JMR
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Journal of promotion management : innovations in planning and applied research
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Journal of promotion management : JPM
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International journal of advertising : the quarterly review of marketing communications
73
International journal of internet marketing and advertising : IJIMA
73
Qualitative market research : an international journal
71
Cogent business & management
70
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
70
International journal of advertising : the review of marketing communications
69
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
66
Journal of consumer research : JCR ; an interdisciplinary bimonthly
65
Sport marketing quarterly : preferred journal of the Sport Marketing Association
65
Journal of retailing
64
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ECONIS (ZBW)
763
Showing
1
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10
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763
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1
Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention
Han, Jie
;
Wang, Desheng
;
Yang, Zhihao
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014383201
Saved in:
2
Are brands re-evaluated when consumers learn about brand origin misperceptions? : outcomes, processes, and contingent effects
Mandler, Timo
;
Bartsch, Fabian
;
Zeugner-Roth, Katharina …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304110
Saved in:
3
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
4
Blockchain-enabled advances (BEAs) : implications for consumers and brands
Hakkarainen, Tuuli
;
Colicev, Anatoli
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014293967
Saved in:
5
Brand building to deter entry and its impact on brand value
Bar, Ron N.
;
Haviv, Avery
- In:
Management science : journal of the Institute for …
69
(
2023
)
9
,
pp. 5418-5438
Persistent link: https://www.econbiz.de/10014392930
Saved in:
6
Brand personality : current insights and future research directions
Calderón-Fajardo, Victor
;
Molinillo, Sebastian
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014380324
Saved in:
7
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
8
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
9
Compensating for interpersonal relationships with brand relationships : a two-dimensional view
Jang, Eunyoung
;
Arens, Zachary G.
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014229199
Saved in:
10
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
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