//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Preismanagement"
~subject:"Price competition"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing strategy"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Decision under uncertainty
Preismanagement
Price competition
USA
Marketing management
383
Marketingmanagement
383
Consumer behaviour
78
Konsumentenverhalten
78
Firm performance
58
Marketing
58
Unternehmenserfolg
58
Relationship marketing
51
Beziehungsmarketing
50
Brand management
48
Markenführung
48
Market orientation
38
Innovation
37
Brand image
34
Markenimage
34
Theorie
33
Theory
33
Strategic management
32
Strategisches Management
32
Internet marketing
28
Online-Marketing
28
Competitive advantage
27
Wettbewerbsvorteil
27
Brand
25
Business start-up
24
KMU
24
Markenartikel
24
SME
24
United States
24
Unternehmensgründung
24
International marketing
23
Internationales Marketing
23
Social Web
21
Social web
21
Resource-based view
20
Ressourcenorientierter Ansatz
20
Marketing strategy
19
Operations Research
19
Operations research
19
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
47
Author
All
Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Sivakumar, K.
2
Agarwal, Manoj Kumar
1
Ahmadi, Hormoz
1
Barnier, Virginie De
1
Boleslavsky, Raphael
1
Caldieraro, Fabio
1
Cao, Zixia
1
Chaney, Damien
1
Ching, Andrew
1
Chung, Yuho
1
Conner, Kathleen R.
1
Coote, Leonhard V.
1
Cotton, Christopher
1
Covin, Jeffrey G.
1
Cui, Geng
1
Elg, Ulf
1
Felix, Reto
1
Feng, Cong
1
Ferrell, Odies C.
1
Fraser, Cynthia
1
Garrett, Robert P.
1
Ghauri, Pervez N.
1
Gilkeson, James H.
1
Ginter, James L.
1
Gopaldas, Ahir
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Hidalgo, Pedro
1
Hinsch, Chris
1
Hong, Yuan
1
Hult, G. Tomas M.
1
Ishihara, Masakazu
1
Jaikumar, Ramchandran
1
Janiszewski, Chris A.
1
Kohlbacher, Florian
1
Kumar, Subodha
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
16
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
13
European journal of marketing : EJM
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing management : MM
11
Journal of advertising research
10
Harvard business review : HBR
9
Journal of the Academy of Marketing Science
9
SpringerLink / Bücher
9
The journal of consumer marketing
9
Journal of marketing communications
8
European journal of operational research : EJOR
7
Journal of business strategy
7
Journal of marketing theory and practice
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
Series / American Marketing Association
7
The journal of brand management : an international journal
7
The journal of business & industrial marketing
7
American journal of agricultural economics
6
Australasian marketing journal
6
Business horizons
6
Europäische Hochschulschriften / 5
6
International journal of wine business research : IJWBR
6
Journal of marketing research : JMR
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
6
MSI reports : working paper series
6
Psychology & marketing
6
Report / Marketing Science Institute
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
Working paper / National Bureau of Economic Research, Inc.
6
AMA educators' proceedings
5
AMS review : official publication of the Academy of Marketing Science
5
Harvard-Business-Manager : das Wissen der Besten
5
International journal of industrial organization
5
Journal of macromarketing : examining the interactions among markets, marketing, and society
5
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of a manufacturer's financial liquidity on its market strategies and pricing and promotion decisions in retail grocery markets
Agarwal, Manoj Kumar
;
Ma, Zecong
;
Park, Chang Hee
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 844-857
Persistent link: https://www.econbiz.de/10013168472
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
4
The well-trodden path : complementing market and entrepreneurial orientation with a strategic emphasis to influence IPO survival in the United States
Feng, Cong
;
Patel, Pankaj
;
Xiang, Kexin
- In:
Journal of business research : JBR
110
(
2020
),
pp. 370-385
Persistent link: https://www.econbiz.de/10012237868
Saved in:
5
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
6
Proactive marketing response to population aging : the roles of capabilities and commitment of firms
Matsuno, Ken
;
Kohlbacher, Florian
- In:
Journal of business research : JBR
113
(
2020
),
pp. 93-104
Persistent link: https://www.econbiz.de/10012230443
Saved in:
7
Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.
;
Hult, G. Tomas M.
;
Ferrell, Odies C.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 531-543
Persistent link: https://www.econbiz.de/10011980418
Saved in:
8
Do coupons expand or cannibalize revenue : evidence from an e-market
Reimers, Imke
;
Xie, Claire
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011991408
Saved in:
9
Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa
- In:
Journal of business research : JBR
82
(
2018
),
pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
Saved in:
10
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->