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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~subject:"Consumer behaviour"
~subject:"Social web"
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Search: subject_exact:"Consumer preferences"
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Consumer behaviour
Social web
Konsumentenverhalten
16
Brand management
12
Markenführung
12
Beziehungsmarketing
11
Relationship marketing
11
Brand image
9
Markenimage
9
Social Web
7
Brand
4
Customer integration
4
Kundenintegration
4
Markenartikel
4
Brand communities
3
Personality psychology
3
Persönlichkeitspsychologie
3
Viral marketing
3
Virales Marketing
3
Brand community participation
2
Community
2
Fuzzy set qualitative comparative analysis
2
Fuzzy sets
2
Fuzzy-Set-Theorie
2
Gemeinschaft
2
Internet marketing
2
Online-Marketing
2
Working consumers
2
Advocacy intentions
1
Affective trust
1
Beschwerdemanagement
1
Brand Avoidance
1
Brand Hate
1
Brand Switching
1
Brand co-creation
1
Brand community commitment
1
Brand community identity
1
Brand community integration
1
Brand community roles
1
Brand equity
1
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14
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1
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Article
16
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16
Aufsatz in Zeitschrift
16
Language
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English
16
Author
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Roy, Sanjit
Veloutsou, Cleopatra
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Roy, Rajat
10
Seo, Yuri
10
Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Shukla, Paurav
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Paul, Justin
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
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Published in...
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Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of strategic marketing
4
The journal of product & brand management
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
European journal of marketing : EJM
2
International marketing review
2
Journal of retailing and consumer services
2
Asia Pacific journal of marketing and logistics
1
British journal of management
1
Electronic commerce research
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour : an international research review
1
Journal of marketing management : MM
1
Marketing theory
1
Psychology & marketing
1
Technological forecasting & social change : an international journal
1
The internet of things in the modern business environment
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
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ECONIS (ZBW)
16
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1
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10
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16
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date (oldest first)
1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
3
Consumer-brand relationship : a brand hate perspective
Roy, Sanjit
;
Sharma, Apurv
;
Bose, Sunny
;
Gaganpreet Singh
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1293-1304
Persistent link: https://www.econbiz.de/10013185103
Saved in:
4
The consumer-based brand equity deconstruction and restoration process : lessons from unliked brands
Veloutsou, Cleopatra
;
Chatzipanagiotou, Kalliopi
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 41-51
Persistent link: https://www.econbiz.de/10012237768
Saved in:
5
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
6
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
7
Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
8
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
9
Brand community integration, participation and commitment : a comparison between consumer-run and company-managed communities
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Veloutsou, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 481-494
Persistent link: https://www.econbiz.de/10012417033
Saved in:
10
Customer engagement behavior in individualistic and collectivistic markets
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 281-290
Persistent link: https://www.econbiz.de/10011855333
Saved in:
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