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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Markenartikel"
~subject:"Social web"
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Brand management
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417
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409
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Laroche, Michel
27
Ko, Eunju
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Cleveland, Mark
16
Diamantopoulos, Adamantios
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Valette-Florence, Pierre
14
Phau, Ian
13
Bartikowski, Boris
12
Septianto, Felix
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
11
Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
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Roy, Rajat
10
Seo, Yuri
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Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
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Shukla, Paurav
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Veloutsou, Cleopatra
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Choi, Jeonghye
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Das, Gopal
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McLean, Graeme J.
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Melewar, T. C.
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Merchant, Altaf
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
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Geuens, Maggie
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Gupta, Suraksha
7
Kim, Kyung Hoon
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Liu, Martin J.
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Paul, Justin
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Roy, Sanjit
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Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
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1,929
International journal of consumer studies
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International journal of hospitality management
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of retailing
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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Tourism management : research, policies, practice
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SpringerLink / Bücher
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
284
Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
266
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
253
Journal of hospitality marketing & management
245
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ECONIS (ZBW)
2,218
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
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2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer perceived risk of using autonomous retail technology
Sohn, Stefanie
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536198
Saved in:
4
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
5
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
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6
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
7
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
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9
Enhancing trust in online grocery shopping through generative AI chatbots
Chakraborty, Debarun
;
Kar, Arpan Kumar
;
Patre, Smruti
; …
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014556450
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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