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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"B-to-B-Marketing"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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B-to-B-Marketing
Luxusgüter
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Markenimage
415
Brand
284
Markenartikel
277
Relationship marketing
196
Beziehungsmarketing
195
Social Web
127
Social web
127
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
80
Marketing management
62
Advertising effects
61
Werbewirkung
61
Social media
47
Customer integration
46
Kundenintegration
46
Brand equity
45
Personality psychology
40
Persönlichkeitspsychologie
40
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Corporate reputation
33
Emotion
33
Firmenimage
33
China
31
Werbung
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English
242
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Ko, Eunju
9
Sharma, Piyush
6
Phau, Ian
5
Merrilees, Bill
4
Paul, Justin
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Chatterjee, Sheshadri
3
Chaudhuri, Ranjan
3
Filieri, Raffaele
3
Johnston, Wesley J.
3
Kowalkowski, Christian
3
Mora Cortez, Roberto
3
Balmer, John M.T.
2
Barnes, Bradley R.
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
Chatterjee, Sharmila C.
2
Chung, Henry F. L.
2
Claro, Danny Pimentel
2
D'Alessandro, Steven
2
De Chernatony, Leslie
2
Dong, Maggie Chuoyan
2
Edwards, John
2
Ehret, Michael
2
Ferguson, Jodie L.
2
Gorton, Matthew
2
Gupta, Aditya
2
Gupta, Shivam
2
Gupta, Suraksha
2
Hao, Andy
2
Hartmann, Nathaniel N.
2
He, Jiaxun
2
Hemonnet-Goujot, Aurélie
2
Hinterhuber, Andreas
2
Huang, Ying
2
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Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
614
The journal of business & industrial marketing
238
Journal of business-to-business marketing
126
The journal of brand management : an international journal
97
SpringerLink / Bücher
96
The journal of product & brand management
59
Journal of retailing and consumer services
52
Journal of marketing
45
Springer eBook Collection
44
European journal of marketing : EJM
37
Journal of strategic marketing
37
Handbook of business-to-business marketing
35
Journal of fashion marketing and management
33
Journal of the Academy of Marketing Science
31
Journal of marketing management : MM
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Gabler Edition Wissenschaft
26
Research
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
24
Journal of marketing communications
22
Harvard-Business-Manager : das Wissen der Besten
21
Springer eBook Collection / Business and Economics
20
Asia Pacific journal of marketing and logistics
19
Psychology & marketing
19
The journal of personal selling & sales management : JPSSM
19
Business horizons
18
Europäische Hochschulschriften / 5
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Harvard business review : HBR
17
Journal of global fashion marketing : JGfM
17
Cogent business & management
16
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
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ECONIS (ZBW)
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242
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
3
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
4
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
5
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
7
Psychological mechanisms behind access-based luxury brand consumption : empirical investigation from the lens of new ownership paradigm
Kumar, Jitender
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549662
Saved in:
8
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
9
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
10
The thousand faces of beauty : how credible storytelling unlocks disability representation in inclusive luxury fashion branding
Lee, Zoe
;
Sharifah Faridah Syed Alwi
;
Gambetti, Rossella
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556551
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