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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Markenimage
415
Brand
284
Markenartikel
277
Relationship marketing
196
Beziehungsmarketing
195
Social Web
127
Social web
127
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
80
Marketing management
62
Advertising effects
61
Werbewirkung
61
Social media
47
Customer integration
46
Kundenintegration
46
Brand equity
45
Personality psychology
40
Persönlichkeitspsychologie
40
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Corporate reputation
33
Emotion
33
Firmenimage
33
China
31
Werbung
31
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1
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Article
136
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136
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3
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3
Conference paper
2
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2
Mehrbändiges Werk
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English
136
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Ko, Eunju
9
Phau, Ian
5
Merrilees, Bill
4
Seo, Yuri
4
Shukla, Paurav
4
Valette-Florence, Pierre
4
Aiello, Gaetano
3
Filieri, Raffaele
3
Balmer, John M.T.
2
Baumgarth, Carsten
2
Bazi, Saleh
2
Borah, Sourav Bikash
2
Buil, Isabel
2
De Chernatony, Leslie
2
Gorton, Matthew
2
Gupta, Suraksha
2
Hemonnet-Goujot, Aurélie
2
Jevons, Colin
2
Jung, Jaesuk
2
Khalifa, Dina
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Lloyd, Stephen
2
Melewar, T. C.
2
Pantano, Eleonora
2
Paul, Justin
2
Podnar, Klement
2
Rokka, Joonas
2
Septianto, Felix
2
Sharma, Amalesh
2
Soni, Mauli
2
Yoon, Sukki
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Akhtar, Pervaiz
1
Andersen, Sophie Esmann
1
Anido Freire, N.
1
Anning-Dorson, Thomas
1
Avraham, Eli
1
Ayres, Adriano
1
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Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of brand management : an international journal
92
The journal of product & brand management
55
The journal of business & industrial marketing
49
Journal of retailing and consumer services
47
Journal of fashion marketing and management
33
Journal of strategic marketing
32
SpringerLink / Bücher
32
European journal of marketing : EJM
24
Journal of business-to-business marketing
24
Journal of marketing communications
22
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of marketing management : MM
18
Springer eBook Collection
18
Journal of global fashion marketing : JGfM
17
Journal of the Academy of Marketing Science
17
International journal of advertising : the review of marketing communications
16
International journal of retail & distribution management
16
International marketing review
15
Journal of marketing
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Cogent business & management
13
Gabler Edition Wissenschaft
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
The IUP journal of brand management : IJBRM
12
Journal of promotion management : JPM
11
Journal of retailing
11
Business horizons
10
Journal of international consumer marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
International journal of consumer studies
9
Journal of global marketing
9
Journal of promotion management : innovations in planning and applied research
9
Psychology & marketing
9
Qualitative market research : an international journal
9
The marketing review
9
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ECONIS (ZBW)
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21
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
22
"All you need is love" from product design value perception to luxury brand love : an integrated framework
Hemonnet-Goujot, Aurélie
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1463-1475
Persistent link: https://www.econbiz.de/10013194473
Saved in:
23
The effect of sustainable product innovation on the consumer-luxury brand relationship : the role of past identity salience
Hemonnet-Goujot, Aurélie
;
Kessous, Aurélie
;
Magnoni, Fanny
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1513-1524
Persistent link: https://www.econbiz.de/10013194474
Saved in:
24
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
25
Me versus we : the role of luxury brand managers in times of co-creation
Riedmeier, Julia
;
Kreuzer, Maria
- In:
Journal of business research : JBR
145
(
2022
),
pp. 240-252
Persistent link: https://www.econbiz.de/10013197898
Saved in:
26
Battling for consumer memory : assessing brand exclusiveness and brand dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
27
From brand control to brand co-creation : an integrated framework of brand paradigms and emerging brand perspectives
Siano, Alfonso
;
Vollero, Agostino
;
Bertolini, Alessandra
- In:
Journal of business research : JBR
152
(
2022
),
pp. 372-386
Persistent link: https://www.econbiz.de/10013493992
Saved in:
28
An integrated social network marketing metric for business-to-business SMEs
Rakshit, Sandip
;
Islam, Nazrul
;
Mondal, Sandeep
;
Paul, …
- In:
Journal of business research : JBR
150
(
2022
),
pp. 73-88
Persistent link: https://www.econbiz.de/10013365599
Saved in:
29
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
30
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
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