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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing theory"
~isPartOf:"Neue Herausforderungen an das Dienstleistungsmarketing"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Betriebliche Wertschöpfung"
~subject:"Consumer behaviour"
~subject:"Marketing theory"
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Betriebliche Wertschöpfung
Consumer behaviour
Marketing theory
Marketingtheorie
161
Marketing
39
Konsumentenverhalten
36
Service-Dominant Logic
28
Service-dominant logic
28
Value creation
17
Dienstleistungsmarketing
15
Services marketing
15
Theorie
15
Theory
15
Customer integration
13
Kundenintegration
13
Marketing management
13
Marketingmanagement
13
Relationship marketing
13
Beziehungsmarketing
12
Bibliometrics
11
Bibliometrie
11
Dienstleistung
11
History of economic thought
11
Services
11
service-dominant logic
11
Ökonomische Ideengeschichte
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Brand management
10
Markenführung
10
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Kritik
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Markenimage
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Wirtschaftswissenschaften
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marketing theory
7
Brand
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Tadajewski, Mark
10
Vargo, Stephen L.
6
Wilson, Elizabeth J.
4
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Aitken, Robert
2
Akaka, Melissa Archpru
2
Andreini, Daniela
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Bellur, Venkatakrishna V.
2
Dahl, Andrew J.
2
Dalli, Daniele
2
Edvardsson, Bo
2
Ferguson, Shelagh
2
Kravets, Olga
2
Lim, Weng Marc
2
Lusch, Robert F.
2
Malhotra, Naresh K.
2
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2
Peltier, James
2
Roth, Stefan
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Solerio, Chiara
2
Spotts, Harlan E.
2
Storbacka, Kaj
2
Zarantonello, Lia
2
Aly, Marwa
1
Andreu, Luisa
1
Andéhn, Mikael
1
Arnould, Eric
1
Aulōnitēs, Geōrgios I.
1
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Journal of business research : JBR
Marketing theory
Neue Herausforderungen an das Dienstleistungsmarketing
Springer eBook Collection / Business and Economics
Journal of historical research in marketing
85
SpringerLink / Bücher
67
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
AMS review : official publication of the Academy of Marketing Science
36
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
History of marketing thought ; Volume 1
28
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Lehrbuch
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Gabler Edition Wissenschaft
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
161
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161
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
3
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
5
Tribute to a marketing legend : commemorating the contributions of Shelby D. Hunt with implications for the future of marketing
Donthu, Naveen
;
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303767
Saved in:
6
Ode to Alda
Thyroff, Anastasia E.
- In:
Marketing theory
20
(
2020
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
Saved in:
7
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
8
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
9
Special issue: hierarchies of knowledge in marketing theory
Kravets, Olga
(
ed.
);
Varman, Rohit
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013257616
Saved in:
10
An analytical review of market system dynamics in consumer culture theory research : insights from the sociology of markets
Jafari, Aliakbar
;
Aly, Marwa
;
Doherty, Anne Marie
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1261-1274
Persistent link: https://www.econbiz.de/10013194351
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