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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Personnel journal : the magazine of industrial relations and personnel management"
~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
903
Innovation
669
Relationship marketing
649
Beziehungsmarketing
647
Brand management
602
Markenführung
602
Innovation management
556
Innovationsmanagement
555
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447
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447
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398
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170
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Ko, Eunju
13
Balaji, M. S.
8
Diamantopoulos, Adamantios
8
Filieri, Raffaele
8
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Roy, Sanjit
7
Bartikowski, Boris
6
Kim, Kyung Hoon
6
Laroche, Michel
6
Merchant, Altaf
6
Michel, Géraldine
6
Teng, Lefa
6
Chebat, Jean-Charles
5
Cleveland, Mark
5
Gupta, Suraksha
5
Mandler, Timo
5
Mattila, Anna S.
5
McLean, Graeme J.
5
Melewar, T. C.
5
Phau, Ian
5
Seo, Yuri
5
Shukla, Paurav
5
Aiello, Gaetano
4
Brunk, Katja H.
4
Chatterjee, Sheshadri
4
Chen, Qimei
4
Christodoulides, George
4
Donthu, Naveen
4
Geuens, Maggie
4
Grohs, Reinhard
4
Gustafsson, Anders
4
Guzman, Francisco
4
Japutra, Arnold
4
Martin, Drew
4
Megehee, Carol M.
4
Oghazi, Pejvak
4
Roy, Rajat
4
Salo, Jari
4
Septianto, Felix
4
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Journal of business research : JBR
Personnel journal : the magazine of industrial relations and personnel management
Journal of retailing and consumer services
815
International journal of hospitality management
723
The journal of product & brand management
393
The journal of brand management : an international journal
355
Management science : journal of the Institute for Operations Research and the Management Sciences
333
Journal of marketing management : MM
307
Tourism management : research, policies, practice
301
Cogent business & management
297
International journal of retail & distribution management
292
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International Journal of Retail & Distribution Management
261
International journal of contemporary hospitality management
261
Journal of hospitality marketing & management
245
Psychology & marketing
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
218
Journal of Product & Brand Management
201
Asia Pacific journal of marketing and logistics
187
Journal of marketing management : JMM ; journal of the Academy of Marketing
186
SpringerLink / Bücher
175
Journal of promotion management : innovations in planning and applied research
171
Journal of promotion management : JPM
165
Marketing : ZFP ; journal of research and management
164
The journal of services marketing
164
European journal of marketing : EJM
162
International journal of consumer studies
161
Journal of the Academy of Marketing Science
159
Journal of business ethics : JOBE
155
Journal of marketing communications
152
Journal of travel and tourism marketing
146
Journal of marketing
143
Journal of retailing
137
International journal of retail and distribution management
136
Journal of sport management : the official journal of the North American Society of Sport Management
136
Tourism management perspectives : TMP
133
Journal of strategic marketing
128
Marketing intelligence & planning
126
Industrial marketing management : the international journal for industrial and high-tech firms
124
The international review of retail, distribution and consumer research
113
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ECONIS (ZBW)
903
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31
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903
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31
As worlds collide : the role of marketing
management
in customer-to-customer interactions
Ekpo, Akon E.
;
Riley, Breagin K.
;
Thomas, Kevin D.
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 119-126
Persistent link: https://www.econbiz.de/10010433158
Saved in:
32
Person-environment fit, commitment, and customer contribution in online brand community : a nonlinear model
Shen, Xiao-Liang
;
Li, Yang-Jun
;
Sun, Yongqiang
;
Zhou, Yujie
- In:
Journal of business research : JBR
85
(
2018
),
pp. 117-126
Persistent link: https://www.econbiz.de/10011815383
Saved in:
33
Relationship marketing
management
: its importance in private label extension
Miquel-Romero, Maria José
;
Caplliure-Giner, Eva María
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
Saved in:
34
Sponsorship effects of brand
management
: the role of exposure and activity involvement
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 1018-1025
Persistent link: https://www.econbiz.de/10010364054
Saved in:
35
The battle between brands and nutritional labels : how brand familiarity decreases consumers' alertness toward traffic light nutritional labels
Vizcaíno, Franklin Velasco
;
Velasco, Alexandra
- In:
Journal of business research : JBR
101
(
2019
),
pp. 637-650
Persistent link: https://www.econbiz.de/10012103530
Saved in:
36
The effect of verbal brand personification on consumer evaluation in advertising : internal and external personification
Chu, Kyounghee
;
Lee, Do-Hee
;
Kim, Ji Yoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 472-480
Persistent link: https://www.econbiz.de/10012023689
Saved in:
37
Perceived quality, emotions, and behavioral intentions : application of an extended Mehrabian-Russell model to restaurants
Jang, Soocheong
;
Namkung, Young
- In:
Journal of business research : JBR
62
(
2009
)
4
,
pp. 451-460
Persistent link: https://www.econbiz.de/10003839885
Saved in:
38
Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
Saved in:
39
A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan
;
Salo, Jari
;
Juntunen, Jouni
;
Kumar, Ashish
- In:
Journal of business research : JBR
92
(
2018
),
pp. 71-80
Persistent link: https://www.econbiz.de/10011925270
Saved in:
40
Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.
;
Myers, Susan
;
Sen, Sandipan
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
Saved in:
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