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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Policy Research Working Paper"
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Journal of business research : JBR
Policy Research Working Paper
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Handbook of research on integrating social media into strategic marketing
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Digital and social media marketing : a results-driven approach
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cases on strategic social media utilization in the nonprofit sector
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Corporate social responsibility in the digital age
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Handbook of social media management : value chain and business models in changing media markets
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Strategien der Internationalisierung : Fallstudien und Fallbeispiele ; mit ca. 160 Abbildungen und 400 Fragen und Aufgaben
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ECONIS (ZBW)
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Consumer roles in brand culture and value co-creation in virtual communities
Healy, Jason C.
;
McDonagh, Pierre
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1528-1540
Persistent link: https://www.econbiz.de/10009757041
Saved in:
2
Managing the co-created brand : value and cultural complementarity in online and offline multi‐stakeholder ecosystems
Gyrd-Jones, Richard I.
;
Kornum, Niels
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1484-1493
Persistent link: https://www.econbiz.de/10009757058
Saved in:
3
Overcoming institutional distance : expansion to base-of-the-pyramid markets
Van den Waeyenberg, Sofie
;
Hens, Luc
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1692-1699
Persistent link: https://www.econbiz.de/10009683167
Saved in:
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