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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Advertising"
~subject:"Beziehungsmarketing"
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Advertising
Beziehungsmarketing
Consumer behaviour
1,054
Konsumentenverhalten
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Relationship marketing
749
Brand management
714
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714
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641
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559
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558
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Ko, Eunju
8
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7
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7
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Babin, Barry J.
5
Veloutsou, Cleopatra
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Agnihotri, Raj
4
Akter, Shahriar
4
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4
Chebat, Jean-Charles
4
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Gustafsson, Anders
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Hopkins, Christopher D.
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4
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4
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Chan, Kimmy Wa
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Cossío-Silva, Francisco-José
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Dahana, Wirawan Dony
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Dass, Mayukh
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Dwivedi, Yogesh Kumar
3
Filieri, Raffaele
3
Floh, Arne
3
Garrett, Tony C.
3
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3
Guzman, Francisco
3
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
601
Industrial marketing management : the international journal for industrial and high-tech firms
417
International journal of hospitality management
285
The journal of services marketing
227
The journal of business & industrial marketing
194
The service industries journal
185
Journal of strategic marketing
174
Journal of the Academy of Marketing Science
170
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
137
Journal of travel and tourism marketing
123
The journal of product & brand management
122
International journal of contemporary hospitality management
121
Journal of hospitality marketing & management
119
The journal of brand management : an international journal
118
Journal of service research : JSR
117
Asia Pacific journal of marketing and logistics
115
Tourism management : research, policies, practice
115
Journal of retailing
107
Journal of service management
106
European journal of marketing : EJM
105
Cogent business & management
104
Marketing intelligence & planning
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
100
Services marketing quarterly
96
European journal of operational research : EJOR
93
Journal of marketing communications
92
Journal of marketing management : MM
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
86
The international journal of bank marketing : IJBM
86
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
82
Service business
80
International journal of internet marketing and advertising : IJIMA
76
Business horizons
75
Journal of business ethics : JOBE
75
The international review of retail, distribution and consumer research
74
Journal of financial services marketing : JFSM
72
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ECONIS (ZBW)
805
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805
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1
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
Saved in:
2
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
3
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
4
When and why signaling frontline employee inexperience can prove to be an asset : effects on consumer forgiveness for service failure
Flacandji, Michaël
;
Cusin, Julien
;
Lunardo, Renaud
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2728-2742
Persistent link: https://www.econbiz.de/10014432547
Saved in:
5
The customer is often wrong : investigating the influence of customer failures and apologies on frontline service employee well-being
Robertson, Nichola
;
Rotman, Jeffrey
;
MacQuilken, Lisa
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 825-844
Persistent link: https://www.econbiz.de/10014290864
Saved in:
6
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
7
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
10
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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