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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Relationship marketing"
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Search: subject_exact:"Konsumverhalten"
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Advertising effects
Relationship marketing
Consumer behaviour
2,635
Konsumentenverhalten
2,635
Brand management
499
Markenführung
499
Brand image
466
Markenimage
466
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433
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296
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291
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Septianto, Felix
8
Balaji, M. S.
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McLean, Graeme J.
7
Roy, Sanjit
6
Veloutsou, Cleopatra
5
Al-Nabhani, Khalid
4
Chebat, Jean-Charles
4
Choi, Yung Kyun
4
Das, Gopal
4
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4
Gupta, Suraksha
4
Gustafsson, Anders
4
Ko, Eunju
4
Sharma, Piyush
4
Taylor, Charles Raymond
4
Teng, Lefa
4
Wagner, Udo
4
Aiello, Gaetano
3
Andreini, Daniela
3
Babin, Barry J.
3
Bauer, Brittney C.
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Chan, Kimmy Wa
3
Cossío-Silva, Francisco-José
3
Dens, Nathalie
3
Filieri, Raffaele
3
Floh, Arne
3
Harrigan, Paul
3
Hopkins, Christopher D.
3
Jha, Subhash
3
Kim, Kyung Hoon
3
Lervik-Olsen, Line
3
Mandler, Timo
3
Martin, Drew
3
Mattila, Anna S.
3
Merchant, Altaf
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Plangger, Kirk
3
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Journal of business research : JBR
Psychology & marketing
Journal of retailing and consumer services
521
International journal of hospitality management
185
Journal of marketing communications
154
International journal of advertising : the review of marketing communications
142
The journal of product & brand management
127
The journal of services marketing
118
The journal of brand management : an international journal
108
Journal of promotion management : innovations in planning and applied research
95
Asia Pacific journal of marketing and logistics
94
International journal of advertising : the quarterly review of marketing communications
94
Cogent business & management
89
International journal of internet marketing and advertising : IJIMA
89
Journal of the Academy of Marketing Science
89
Journal of hospitality marketing & management
83
European journal of marketing : EJM
80
Journal of retailing
78
International journal of contemporary hospitality management
75
Journal of travel and tourism marketing
75
Journal of strategic marketing
73
Marketing intelligence & planning
72
Journal of marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : JPM
68
Marketing letters : a journal of research in marketing
65
The service industries journal
65
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Industrial marketing management : the international journal for industrial and high-tech firms
60
The international review of retail, distribution and consumer research
60
Tourism management : research, policies, practice
59
Journal of advertising research
58
Journal of service management
56
SpringerLink / Bücher
56
Journal of marketing research : JMR
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
The journal of consumer marketing
55
Services marketing quarterly
52
International journal of retail & distribution management
50
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ECONIS (ZBW)
624
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624
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges
;
De Cicco, Roberta
;
Silva, …
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Eliminating customer experience pain points in complex customer journeys through smart service solutions
Holz, Heiko F.
;
Becker, Marc
;
Blut, Markus
;
Paluch, Stefanie
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 592-609
Persistent link: https://www.econbiz.de/10014467620
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
7
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
8
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
9
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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