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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~person:"Buil, Isabel"
~person:"Dennis, Charles"
~person:"Grohs, Reinhard"
~person:"Kapferer, Jean-Noël"
~person:"Merchant, Altaf"
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Brand management
22
Markenführung
22
Brand image
14
Markenimage
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11
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11
Brand
7
Markenartikel
7
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Buil, Isabel
Dennis, Charles
Grohs, Reinhard
Kapferer, Jean-Noël
Merchant, Altaf
Melewar, T. C.
15
Foroudi, Pantea
13
Gupta, Suraksha
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Ko, Eunju
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Valette-Florence, Pierre
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Bang, Nguyen
7
Bartikowski, Boris
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Kim, Kyung Hoon
6
Michel, Géraldine
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Teng, Lefa
6
Wallpach, Sylvia von
6
Aiello, Gaetano
5
Arslanagic-Kalajdzic, Maja
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Christodoulides, George
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Ekinci, Yuksel
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Sharifah Faridah Syed Alwi
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Spielmann, Nathalie
5
Wallace, Elaine
5
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4
Balaji, M. S.
4
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4
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4
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Journal of business research : JBR
Qualitative market research : an international journal
The journal of brand management : an international journal
5
European journal of marketing : EJM
3
The journal of product & brand management
3
Journal of retailing and consumer services
2
Psychology & marketing
2
Brand management ; Vol. 2
1
Business research quarterly : BRQ
1
Corporate reputation review
1
European business review
1
International journal of advertising : the quarterly review of marketing communications
1
International studies of management and organization
1
Journal of advertising research
1
Journal of brand management: advanced collections
1
Journal of business economics and management
1
Journal of destination marketing & management
1
Journal of euromarketing
1
Journal of marketing management : MM
1
Journal of personal selling & sales management : JPSSM
1
Journal of strategic management education : JSME
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Revue française de gestion : hommes et techniques
1
Routledge studies in marketing
1
Sport management review
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The international journal of bank marketing : IJBM
1
The journal of consumer marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
24
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1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
3
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
4
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
5
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
8
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
9
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
10
The impact of brand penetration and awareness on luxury brand desirability : a cross country analysis of the relevance of the rarity principle
Kapferer, Jean-Noël
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
83
(
2018
),
pp. 38-50
Persistent link: https://www.econbiz.de/10011775879
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