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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~person:"Dennis, Charles"
~person:"Grohs, Reinhard"
~person:"Kapferer, Jean-Noël"
~person:"Merchant, Altaf"
~person:"Merunka, Dwight"
~person:"Wallace, Elaine"
~subject:"Markenführung"
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Search: subject:"Markenartikel"
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Markenführung
Brand management
24
Brand image
18
Markenimage
18
Consumer behaviour
14
Konsumentenverhalten
14
Brand
9
Markenartikel
9
Brand heritage
5
Nostalgia
4
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3
Beziehungsmarketing
3
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3
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Dennis, Charles
Grohs, Reinhard
Kapferer, Jean-Noël
Merchant, Altaf
Merunka, Dwight
Wallace, Elaine
Melewar, T. C.
12
Gupta, Suraksha
11
Ko, Eunju
11
Foroudi, Pantea
9
Veloutsou, Cleopatra
9
Merrilees, Bill
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Buil, Isabel
5
Christodoulides, George
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balmer, John M.T.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Japutra, Arnold
4
Kitchen, Philip J.
4
Motoki, Kosuke
4
Mrad, Mona
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
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Journal of business research : JBR
Qualitative market research : an international journal
The journal of product & brand management
5
The journal of brand management : an international journal
4
European journal of marketing : EJM
2
Psychology & marketing
2
Brand management ; Vol. 2
1
Consumer brand relationships : meaning, measuring, managing
1
Corporate reputation review
1
European business review
1
Global business and organizational excellence : a review of research & best practices
1
International journal of emerging markets
1
International marketing review
1
International studies of management and organization
1
Journal of brand management: advanced collections
1
Journal of destination marketing & management
1
Journal of marketing management : MM
1
Journal of personal selling & sales management
1
Journal of retailing and consumer services
1
Journal of strategic management education : JSME
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Routledge studies in marketing
1
Sport management review
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
24
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1
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10
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24
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date (oldest first)
1
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
2
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
3
Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
4
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
5
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
6
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
7
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
8
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
9
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
10
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
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